Assistant Manager, Direct-to-Consumer eCommerce job at L'Oreal in New York, NY

Title: Assistant Manager, D2C eCommerce (La Roche Posay) Location: New York, NY United States Job Description: Brand: La Roche-Posay Division: L'Oréal Dermatological Beauty Division Reports To: Site Lead Location: New York Who We Are: For more than a century, L'Oréal has devoted its energy, innovation, and scientific excellence solely to one business: Beauty. Our goal is to offer each and every person around the world the best of beauty in terms of quality, efficacy, safety, sincerity and responsibility to satisfy all beauty needs and desires in their infinite diversity. At L'Oréal Dermatological Beauty, our mission is to help everyone in their quest for healthy and beautiful skin. Our division is the world leader in dermo-cosmetics by adding health to beauty. Our brands portfolio includes CeraVe, La Roche-Posay, Vichy, SkinCeuticals and Skinbetter Science offering a range of skincare products to respond to all expectations linked to beauty and health of the skin. What You Will Do: The eCommerce Assistant Manager will be a key member of the La Roche-Posay D2C team. This individual will support the Site Lead in executing the brand's digital product roadmap and optimizing the on-site consumer journey, with an emphasis on content, UX principles, site merchandising and SEO. The Assistant Manager will be tasked with developing a cohesive content strategy that embodies the brand's vision while seamlessly engaging the consumer across all touchpoints, from acquisition to final conversion/sales. This position will work collaboratively with the wider digital and marketing teams, as well as cross-functionally with other key brand stakeholders as well as external teams (DMI, CDMO, LeCare, 3rd party vendors, etc.) The ideal candidate is passionate, data-driven, results-oriented and consumer-obsessed. They should have an eye on the marketplace and a thorough understanding of D2C best practices. Existing skincare knowledge or a high level of interest within the métier is key to success. This role drives collaboration and influences multiple levels of leadership to execute on the following key deliverables & responsibilities: CONTENT STRATEGY + SITE MERCHANDISING: Develop and manage content and digital merchandising calendars, ensuring content delivery and launch deadlines are met Collaborate with channel leads and brand liaisons to build a cohesive content plan that integrates brand initiatives as well as important site revenue drivers Brief design teams (internal and external) on site content needs to support product launches, marketing campaigns, generosity and .com services Oversee digital asset management process and the development of product detail pages for the brand's .COM business Serve as the central US point of contact to the DMI on all D2C content needs, feedback and approvals Brief in media creative and copy to amplify services' discoverability and track performance/optimize as necessary Oversee agency responsible for SEO content development, facilitating internal reviews and approvals (with marketing, legal, etc.) as necessary Submit merchandising tickets for all site content updates, performing thorough UAT across devices to ensure an optimal experience Identify the latest trends in content marketing and consumer insights, monitoring the competition Identify content needs and opportunities using consumer testing, predictive and generative AI tools and other resources Actively analyze data to derive insights and present findings to measure performance evolution based on proposed optimizations SITE EXPERIENCE & SERVICES: Assist in managing 3rd party vendor relationships and optimization roadmap to improve overall site experience Attend monthly vendor reviews to track performance and implement best-in-class practices Attend monthly business reviews with LeCare to facilitate consumer feedback to the proper channels (i.e. marketing, digital solutions, digital, operations, etc.) and implement feedback for an optimized consumer experience Conduct competitive analysis across total D2C end-to-end experience and report findings to relevant parties to implement on D2C Partner with Site Experience Lead and Digital Solutions team to implement user and A/B testing strategy Analyze KPIs/customer journeys to monitor and maximize effectiveness/ROI of both existing capabilities and new initiatives REPORTING & ANALYTICS: Report monthly service KPI's in tracker to be shared with global, marketing, and digital teams to track performance Report daily sales into tracker and forecasting for finance and cross-functional partners Update promotional calendar and share with operations, distribution, marketing, Le Care, and media/digital teams Work with manager to create monthly reporting template and present goals for all services- reporting to all teams on KPI's Share relevant KPI's to DMI and global teams on relevant content, services and .com performance Understanding of LUSA dashboards and reporting for digital team meetings What We Are Looking For: Bachelor's degree required, preferably in marketing or business. 2+ years' experience in direct-to-consumer brand(s) Sharp analytical and problem-solving skills, with the ability to interpret complex data into actionable insights and optimizations Skincare experience and interest in fields related to health, beauty and dermatology preferred Self-starter able to adapt quickly to changes in priorities and multi-task multiple projects. Able to prioritize and manage time effectively, and to balance competing demands and priorities in a very fast-paced environment. Strong communication skills and extraordinary collaborative team spirit with ability to navigate complex team matrix. Excellent problem-solving ability. Professional and diplomatic style with a positive manner, attention to detail and a 'can do' attitude. Professional communication skills to work closely with internal teams and agency partners. Excellent written skills, with attention to detail. Prior experience with Google Analytics and SFCC platform preferred Additional Benefits Information As Follows: Salary Range: $84,500 - $120,400 Competitive Benefit Package (Medical, Dental, Vision, 401K, Pension Plan) Hybrid Work Policy (3 Days in Office, 2 Days Work from Home) Flexible Time Off (Paid Company Holidays, Paid Vacation, Vacation Buy Program, Volunteer Time, Summer Fridays & More!) Access to Company Perks (VIP Access to L'Oréal's Internal Shop for Discounted Products, Monthly Mobile Allowance) Learning & Development Opportunities (Unlimited Access to E-learnings, Lunch & Learn Sessions, Mentorship Programs, & More!) Employee Resource Groups (Think Tanks and Innovation Squads) Access to Mental Health & Wellness Programs Don't meet every single requirement? At L'Oréal, we are dedicated to building a diverse, inclusive, and innovative workplace. If you're excited about this role but your past experience doesn't align perfectly with the qualifications listed in the job description, we encourage you to apply anyways! You may just be the right candidate for this or other roles! We are an Equal Opportunity Employer and take pride in a diverse environment. We would love to find out more about you as a candidate and do not discriminate in recruitment, hiring, training, promotion, or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status. Apply tot his job