Associate Manager, Consumer Lifecycle Marketing, DashPass

About the Team The mission of our Retention Marketing team is to build lasting relationships with our audiences – consumers, dashers, and/or merchants – as soon as they engage with DoorDash by providing them with a personalized, cross-channel experience that delights them and drives them to return to DoorDash to find the products and experiences that are relevant to them. About the Role As a Consumer Lifecycle Marketing Associate Manager on DashPass, you will lead the strategy, development, and execution of CRM initiatives aimed at testing, launching, and scaling new DashPass features and benefits. Your work will directly drive adoption, engagement, and retention through targeted channels including email, push notifications, and in-app messaging. You will take ownership of key performance metrics and craft consumer-first strategies to expand DashPass adoption, increase member retention, and support the rollout of new benefits. This role requires close cross-functional collaboration to deliver high-impact campaigns that not only achieve business objectives but also create a best-in-class subscription experience that delights our consumers. You will report into the Consumer Lifecycle Marketing Senior Manager on our Growth Marketing team within our Marketing organization. You’re excited about this opportunity because you will… • Develop and lead a cohesive DashPass CRM strategy across the customer lifecycle, spanning automated and ad hoc campaigns that drive adoption and engagement. Partner cross-functionally with Product, Integrated Marketing, Promo Strategy, and Marketing Ops to align campaign strategy, incentive design, and flawless execution. • Create campaign briefs that translate business needs and audience behaviors into clear CRM strategies, including optimal channel mix, targeting, and touchpoint planning. • Ensure strategic alignment with broader lifecycle efforts, coordinating with lifecycle marketing peers to complement existing DashPass and Consumer CRM communications. • Elevate campaign quality by contributing to weekly strategy reviews that enforce high standards for relevance, creative consistency, and audience value. • Advance personalization by deepening audience segmentation and tailoring CRM messaging to drive relevance and engagement. • Track performance rigorously, establishing benchmarks and delivering actionable reporting to optimize future programs and demonstrate business impact. We’re excited about you because… • 5+ years of experience in lifecycle, retention, or growth marketing—or in adjacent functions like strategy & operations or management consulting. • An operator-first mindset—this candidate is a structured, systems-oriented executor who brings a product-like approach to CRM: prioritizing precision, scale, and efficiency. • Proven ability to drive business outcomes through cross-channel campaigns, personalization, and data-informed decision making. • Strong cross-functional collaborator, especially with Product, Strategy & Operations, Promo Strategy, Finance, Analytics, and Creative teams. • Hands-on with CRM tools, segmentation platforms, and complex data environments. • Comfortable owning ambiguous problems and leading initiatives from strategy through execution. • Collaborative, low-ego partner with strong interpersonal skills who thrives in matrixed environments and drives cross-team alignment. • Bachelor’s degree or higher; MBA a plus Notice to Applicants for Jobs Located in NYC or Remote Jobs Associated With Office in NYC Only We use Covey as part of our hiring and/or promotional process for jobs in NYC and certain features may qualify it as an AEDT in NYC. As part of the hiring and/or promotion process, we provide Covey with job requirements and candidate submitted applications. We began using Covey Scout for Inbound from August 21, 2023, through December 21, 2023, and resumed using Covey Scout for Inbound again on June 29, 2024. The Covey tool has been reviewed by an independent auditor. Results of the audit may be viewed here: Covey Apply tot his job