Business Development Representative (BDR)

Helpside is a Utah-based Professional Employer Organization (PEO) that simplifies HR services for small and mid-sized businesses. The Business Development Representative (BDR) will connect with key decision-makers to educate them on the benefits of partnering with a PEO and secure qualified meetings for Account Executives. Responsibilities Conduct high-quality cold calling, social selling, and email sequencing to SMB decision-makers across Utah, Arizona, Wyoming, and other target markets Craft personalized messaging that highlights Helpside’s ability to cut admin costs, improve benefits, and reduce risk for growing businesses Qualify prospects against our Ideal Client Profile (industry, headcount, multistate payroll needs, desire for bundled HR/benefits) and book meetings on AEs’ calendars Log all activities, dispositions, and notes in Outreach (or similar) in real time Maintain clean data hygiene and ensure a seamless hand-off to Account Executives Master Helpside’s service stack—payroll, health & supplemental benefits, HR compliance, safety, workers’ compensation—and articulate the value in clear business terms Stay current on PEO industry trends, competitor positioning, and regulatory changes impacting employers Exceed weekly/monthly activity and meeting quotas; track personal KPIs Share call insights and objection trends with marketing to refine campaigns Participate in ongoing sales training and peer call-coaching sessions Skills Comfortable making high-quality outbound calls per day and navigating gatekeepers Excellent verbal, written, and digital communication skills; strong business acumen Experience with Outreach or a comparable CRM and sales-engagement stack Self-starter, resilient, and eager to learn in a fast-growing, team-oriented culture Located in, or willing to travel occasionally to, Utah-front-range markets 1+ year in a BDR/SDR or other high-volume outbound sales role (software, HR tech, PEO, or staffing preferred) Benefits Employer-subsidized health plans Access to dental, vision, life & disability 401(k) Generous PTO Paid holidays Hybrid flexibility Ongoing professional development with sales experts Company Overview Helpside renders payroll, employee benefits, HR, employee health plan, workers compensation, outsourcing and risk management services. It was founded in 1990, and is headquartered in Lindon, Utah, USA, with a workforce of 51-200 employees. Its website is