Consumer Insights and Market Research Manager

About Ritual Ritual is a personal health brand that is raising the bar for daily wellness. Known for our best-selling, clinically backed prenatal, we create science-backed supplements with transparency at their core. We believe women deserve products they can trust, backed by real evidence—not just promises. We started by reinventing the multivitamin with the first visible supply chain of its kind. Today, we’re expanding into new categories with the same high standards that built our reputation. Hundreds of thousands trust Ritual, and we’re growing fast. Our team of 120+ scientists, creatives, and skeptics is raising the bar for women’s health. We’re venture-backed, based in sunny Los Angeles, and always looking for people ready to challenge the industry—and do the best work of their careers. About the role We’re looking for a strategic and hands-on Consumer Insights & Market Research Manager to help us deeply understand and serve women across every stage of their health journey. As Ritual’s go-to consumer intelligence expert, you’ll connect consumer insights with market dynamics, competitive intelligence, and category trends to shape where we play and how we win. As a powerful team of one, you’ll lead near-term trend spotting and performance insights, while uncovering long-term opportunities that keep us ahead of the industry – both directly leading and conducting owned research with Ritual customers, and partnering with vendors to amplify your impact. In this highly cross-functional role, you will partner closely with leaders across Data Analytics, Strategy, Marketing, Brand, Innovation, Digital Product, E-Commerce, Retail, and Customer Experience to design and deliver research that embeds a deep, real-time view of our customers and the market landscape into everything we do. This is a unique opportunity to build on strong foundations and take insights into the future—shaping how a science-backed, mission-driven, customer-obsessed, digitally native omni-channel brand listens, learns, and stays ahead as we scale. What you'll do Consumer Insights • Design, execute, and manage a comprehensive consumer research program using both qualitative and quantitative methodologies (surveys, focus groups, 1:1 interviews, ethnographic studies, segmentation, concept testing), to build a deep and “always on” understanding of our audience, informing everything from product roadmaps to creative messaging. Own and drive primary research (Quarterly Customer survey), partnering with internal leaders to identify critical strategic questions, while maintaining best in class longitudinal customer tracking and trend analysis. Integrate behavioral, transactional and attitudinal data with market and category insights to create a holistic view of our customer that grows and evolves with them through their health journey. Conduct brand tracking and health studies to monitor brand awareness, perception, equity, and messaging effectiveness across various channels and demographics. Analyze first-party data (CRM, sales, website analytics) in conjunction with primary research to develop rich customer profiles and personas for targeted marketing and product innovation. Partner with Innovation team to lead learning approaches across the new product development pipeline, supporting discovery research, idea screeners, concept tests, and post-launch research amongst Ritual target consumer and Gen Pop. • Manage relationships with research vendors and data providers, balancing scrappy in-house approaches with external support when needed to scale your impact and ability to answer strategic questions to match the pace of decision making. Champion the voice of the customer across the organization, making insights accessible and actionable to leaders at all levels to help our team stay connected to the customer’s reality, and constantly learning forward. Market Research • Identify and monitor emerging trends, competitive signals, and category dynamics in Women’s Health and Wellness to guide near-term campaigns, innovation priorities, and product opportunities. Omni-channel Strategic Support (DTC, Retail, Marketplaces) • Leverage and optimize market insights tools (such as Nielsen, IRI, Numerator, etc.) to better understand and inform the customer’s cross-channel shopping behavior, partnering with brand, marketing and sales leaders to inform channel-specific strategies, product assortment optimization, pricing, claims, messaging and marketing strategies. Partner with product marketing leads to assess the performance of new product launches and marketing campaigns across channels, developing insights to improve ROI, tied to customer perception and purchasing behavior. • Collaborate with the sales and operations teams to understand retail partner requirements and consumer behavior within brick-and-mortar environments, developing a point of view of the omni-channel customer experience and purchasing behavior over time. • Build scalable processes and tools for continuous learning and agile research, creating self-serve opportunities for teams to deeply understand our consumers and competitors. Who you are • A strategic thinker and doer who enjoys owning the entire research process in a fast-paced, high-growth environment—equally comfortable zooming out to define a long-term insights strategy and diving in to test, learn, and iterate quickly. • Deeply curious about human behavior and how motivation, mindset and emotion intersect with market forces to shape shopping behavior and brand loyalty. • Qualitative and Quantitative thinker, skilled at connecting the dots, finding gaps and thinking creatively about ways to answer the most complex questions. • Proactive and forward looking - you don’t wait for requests, you spot opportunities to learn and share, and you continuously evolve your skillset to stay ahead of trends and methodologies. • A skilled storyteller who can make the complex simple, translating data into clear narratives that drive strategic decision making. What you'll need 5–8 years of experience in consumer insights, market research, or strategy roles, ideally within CPG, health & wellness, or direct-to-consumer brands. Proficiency in designing, moderating and consolidating insights from customer focus groups, virtually and in person as required. Proficiency in designing and executing qualitative and quantitative surveys and research inclusive of concept tests, pricing sensitivity analysis, usage and attitude studies, competitive intelligence and trend analysis. Strong proficiency with tools and systems such as Qualtrics, Nielsen/IRI, Numerator, Omni, and social listening platforms. Experience designing, executing and managing brand health tracking studies and insights. Experience sourcing, vetting, and managing vendor partners to conduct specific bodies of research to answer strategic questions across product, customer experience, brand, etc. Experience synthesizing multiple data sources (behavioral, transactional, attitudinal and market data) into holistic, actionable insights. Strong project management skills and comfort juggling multiple priorities independently, managing up, across, and out to drive appropriate prioritization. • Excellent storytelling and communication skills—able to distill complex findings into clear recommendations that make an impact at all levels of the organization. • A passion for advancing women’s health and building brands that make a meaningful impact. We encourage you to apply even if you don't meet every qualification listed above. We're committed to building a diverse team and recognize that skills can be developed in many different ways. Compensation Pay Range: $145,000 - $165,000 Your base salary is one part of your total compensation package. The salary range represents the entire compensation range for this position. Exact compensation will depend on a number of factors, which may include the successful candidate's skills, level, years of experience, technical expertise, and other qualifications. Not all candidates will be eligible for the upper end of the salary range. This role is also eligible for equity + generous benefits + 401k + unlimited PTO etc - see our list of perks/ benefits below. What We Offer Health & Wellness • Medical, Dental, Vision, and Life Insurance • Healthcare & Dependent Care FSA • Mental health support via Talkspace • Pet insurance discount • 10 Wellness Days per Year (Final Friday of every month) • Free Ritual subscription during your tenure • Annual Wellness Stipend • Monthly wellness activities Financial & Career Support • 401(k) Match (up to 4%) • Equity participation through stock options • Monthly Technology Stipend • New Hire Work From Home Stipend Family & Flexibility • 5 months of gender-neutral parental leave for eligible team members • Flex Time for birthing parents • Family Planning via Maven Clinic • Monthly Childcare Allowance Time Off • Unlimited PTO (with a 10-day minimum to recharge) • 11 Paid Company Holidays • Additional company time off for holidays that fall around a weekend • Winter Break (Christmas - New Years) • Holiday Diversity Policy • 2 Days to volunteer (Days of Action) • Focus Fridays for self-development and deep work Apply tot his job