Content Marketing Specialist, Emerging Technologies

Overview Keysight is at the forefront of technology innovation, delivering breakthroughs and trusted insights in electronic design, simulation, prototyping, test, manufacturing, and optimization. Our ~15,000 employees create world-class solutions in communications, 5G, automotive, energy, quantum, aerospace, defense, and semiconductor markets for customers in over 100 countries. Learn more about what we do. Our award-winning culture embraces a bold vision of where technology can take us and a passion for tackling challenging problems with industry-first solutions. We believe that when people feel a sense of belonging, they can be more creative, innovative, and thrive at all points in their careers. Responsibilities If crafting compelling stories at the intersection of technology, energy, and innovation excites you, this role is for you. You’ll help shape Keysight’s thought leadership in grid modernization and emerging energy technologies, creating content that builds credibility with engineers, utilities, policymakers, and technical decision-makers. We are looking for a highly motivated self-starter, someone curious, adaptable, and willing to experiment. You should be comfortable learning new technical concepts quickly and translating them into clear, compelling narratives that resonate with technically sophisticated audiences. Responsibilities This role focuses on three core areas: • Thought Leadership Strategy & Messaging You will support the development of messaging frameworks, narratives, and go-to-market plans for Keysight’s grid modernization and emerging technology solutions. This includes working cross-functionally with product managers, engineers, field marketing, and sales teams to ensure consistency and clarity across regions and campaigns. • Content Creation & Campaign Execution With mentorship from senior marketers and subject-matter experts, you will create and contribute to global thought leadership assets, including white papers, eBooks, blogs, videos, webinars, and event content. You may also support select in-person and virtual industry events. Your work will help educate the market, shape perception, and influence audiences that are nurtured into high-quality marketing leads. • Channel Activation & Performance Measurement You will adapt content for Keysight’s digital and social channels, working with designers, brand teams, and email specialists to maximize reach and engagement. You’ll track performance against defined audience and engagement goals and use insights to refine future campaigns. Qualifications • Bachelor’s degree in engineering, energy systems, physics, or a related technical field (or equivalent technical experience) • Strong curiosity about energy, grid modernization, and emerging technologies • Ability to quickly grasp complex technical topics and translate them into accessible, high-quality content • Excellent writing, editing, and presentation skills • Strong ability to manage timelines and projects • Experience with or interest in thought leadership, technical marketing, or B2B content creation • Ability to perform competitive and industry analysis • Strong analytical mindset; experience with tools like DOMO or Adobe Analytics is a plus • Comfortable working with global, cross-functional teams Why Keysight If the idea of helping shape how the industry thinks about the future of energy and grid modernization excites you, and you enjoy turning complex technology into stories that matter, Keysight offers the opportunity to learn fast, experiment, and make a real impact. Careers Privacy Statement***Keysight is an Equal Opportunity Employer.*** Most offers will be between the minimum and the midpoint of the Salary Range listed below. MIN $54,510.00 - MAX $112,140.00 Note: For other locations, pay ranges will vary by region. US Employees May Be Eligible For The Following Benefits: • Medical, dental and vision • Health Savings Account • Health Care and Dependent Care Flexible Spending Accounts • Life, Accident, Disability insurance • Business Travel Accident and Business Travel Health • 401(k) Plan • Flexible Time Off, Paid Holidays • Paid Family Leave • Discounts, Perks • Tuition Reimbursement • Adoption Assistance • ESPP (Employee Stock Purchase Plan) Apply tot his job