Content Marketing Strategist

Job Title: Content Marketing Specialist About Us: We were founded in 1993 on the simple belief that we can save the world from our competition by solving the insurance industry’s most challenging problems with innovative solutions and extraordinary service. We have proven it. As one of the leading international travel insurance and specialty benefit management companies in the world, we service over 800,000 customers each year including international travelers, US government agencies, corporations, foreign governments, and insurance companies. With a diverse and growing global workforce of the best and brightest talent, Seven Corners is a fast-paced, innovative company with no plans to slow down soon. Our values drive each decision we make and each action we take. They are our guide to how we treat each other and our customers. These beliefs are the heart of the company culture and define what it means to work at Seven Corners. Our Culture Our culture is what makes us “us” it is the unique vibe you feel when you walk through our doors, the passion we bring to creating innovative solutions and the extra mile we go to put our customers first. It is a way of feeling and behaving toward each other and our customers. It is the values we hold to be true. It is in every decision we make and every action we take. Our Values: Customers come first We innovate We do the right thing We own the solution We are precise What you would do here: The Content Marketing Specialist is a prolific and talented content creator that writes and produces various types of marketing content to expand our digital footprint, awareness, subscribers, and leads. This role requires a high level of creativity, attention to detail, and project management skills. What you already know and have done: • Collaborate with designers, product management, marketing, sales, and external influencers and industry experts to produce relevant content that meets the needs of both key stakeholders and our audience. • Develop content marketing pieces including but not limited to: emails, blogs, whitepapers, infographics, eBooks, guides; for both B2C & B2B segments. • Develop and review website content • Contribute to development of marketing copy for ads and sales collateral • Responsible for developing and maintaining distribution lists and/or audience profiles for various channels • Contribute to the development of direct and indirect marketing campaigns • Develop content and make use of digital tools and social media to maximize brand presence and recognition • Ensure brand continuity across all creative executions Ideally You Have: • Bachelor degree • 2+ years experience producing content for the web specifically, as well as channel-specific knowledge (blog, whitepapers, presentation decks, Facebook, Twitter, etc.) • Past experience building audiences online for both B2B and B2C • Past experience explain and conveying complex concepts or topics • A dual-minded approach: You’re highly creative and an excellent writer but can also be process-driven, think scale, and rely on data to make decisions. • Sounds understanding of SEO (on-page and off-page) • Expert knowledge of Microsoft Office 365; Word, Excel, PowerPoint, Outlook • Working knowledge of Adobe Creative Cloud, Salesforce Marketing Cloud, Salesforce Pardot, Google Analytics, SEMrush, CrazyEgg • Hands-on experience working in modern CMS; Sitefinity experience a plus • Basic understanding of the following: HTML • Experience building email campaigns using Salesforce Pardot, Salesforce Marketing Cloud • The desire to excel within a team environment while being a highly motivated individual contributor • Unrelenting determination and results orientation • Highly effective time management, communication and organizational skills • Commitment to personal growth and continuous learning Seven Corners hires culture fit over technical skills and experience. If you have the aptitude and attitude, we can help you grow your career through training, mentoring, increasing responsibility, and being around other rock star employees. Learn more at Seven Corners, Inc. is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, sex, age, status as a protected veteran, among other things, or status as a qualified individual with disability. Apply tot his job