Content Strategy: Demand Generation Manager – Rust-Oleum Corporation – Vernon Hills, IL

Job title: Content Strategy: Demand Generation Manager Company: Rust-Oleum Corporation Job description: Vernon Hills, IL, United States JOB PURPOSE: Demand Generation at Rust-Oleum is a strategically important function focused on telling compelling stories to achieve sales growth, brand affinity, and user connections to generate, nurture and drive demand with DIY end users and professionals. RESPONSIBILITIES The Manager of Content Strategy is a critical member of the Marketing Strategy & Demand Generation team who reports to the Director of Marketing Strategy & Demand Generation and is responsible for defining and driving a holistic user-centric content strategy. Responsibilities will include: Content Strategy: • Develop content strategy aligned with Rust-Oleum's growth and profitability goals of delivering 10%+ CAGR or 3x market pace (whichever is greater) for each business segment and platform • Define content and brand strategy for all marketing touchpoints across each end-user group • Responsible for ensuring the production of creative including video, digital (display, social, search) along with more traditional media (e.g. print) to adheres to content strategy • Create and deliver end-to-end marketing direction for high priority strategic initiatives, omni-channel product campaigns, user-focused content, and always-on brand affinity content • Educate end-users and build confidence when using Rust-Oleum products • Collaborate with Product Management, Sales, Media and e-Commerce teams to ensure content drives engagement and POS Results and Insights: • Harness first-party and third-party data to understand end-user motivations, challenges and successes of multiple target audiences • Partner with Data and Insights teams to develop an in-house reporting structure and KPI dashboards, leveraging data from media agency, influencer and earned media software tools, social listening, search analytics, etc. • Educate end-users to build confidence in using Rust-Oleum products • Stimulate purchase throughoptimized, cohesive marketing content that harnesses best-in-class marketing capabilities • Demonstrate sales and profit lifts • Measure project intent through engagement and first-party research QUALIFICATIONS • 8+ years of digital advertising in an agency or corporate environment (consumer goods experience preferred) • Bachelor's Degree in Communications, Marketing, Public Relations or related field • Experience using digital advertising/social media channels, tools, techniques and best practices for business • Experience analyzing marketing data and social analytics and identifying/communicating key insights • Working knowledge social listening and publishing tools including social listening software; experience with Sprinklr and/or Brandwatch a plus • Working knowledge of web, search and social analytics tools; experience with Google Analytics, Facebook Insights, or Pinterest Analytics a plus • Team player with the ability to collaborate across a cross-functional team LEADERSHIP TRAITS • Strategic Planning: Is proactive, forward-looking and can anticipate trends. Has vision and can create competitive and breakthrough strategies and plans. • Change Management: Ability to adapt to change, anticipate future needs, is flexible, overcomes resistance to change, and demonstrates managerial courage • Problem Solving: Is able to understand and evaluate complex issues and devise and implement successful solutions. Is focused on results, can see hidden problems, and takes logical approach and probes fruitful sources for answers. Is proactive and decisive in nature • Communication: Has effective verbal communication and presentation skills, has effective writing abilities (clear and succinct), had executive presence, has active listening abilities, and can convey important or critical messages that have the desired effect. • Collaboration: Identifies opportunities for shared resources, seeks partnerships, is a team player, and involves others. Builds commitment, fosters open dialogue, and supports diversity and input from all team members. Is open minded and transparent. • Decision Making: Uses critical thinking skills, has a track record of making high quality decisions, does not hesitate when making decision, is confident, and is action oriented. • Developing Others: Coaches others and nurtures emerging leaders. Is a keen listener, provides challenging/stretch assignments, encourages development, confronts and deals with performance issues effectively and delegates tasks effectively in order to develop others. • Judgement: Adopts strategic, analytical and carefully weighted decision-making process in the evaluations of alternative scenarios. • Financial Acumen: Has demonstrated financial acumen; business case and fundamental P&L and ROAS; can successfully budget and forecast, and understands cost implications of decisions. • Integrity & Commitment: Demonstrates integrity, has commitment, shows moral courage, demonstrates emotional intelligence, is values-driven, respects the Company culture, and demonstrates responsible entrepreneurship. Has a can-do attitude and the desire to go above and beyond. Rust-Oleum is an equal opportunity employer. Employment selection and related decisions are made without regard to sex, race, age, disability, religion, national origin, color, or any other protected class. LI19 Job Identification: 4212 Job Category: Marketing Posting Date: 2022-11-05 Degree Level: Bachelor's Degree Job Schedule: Full time Posting Date: 2022-11-05 PI196329197 Expected salary: Location: Vernon Hills, IL Job date: Tue, 08 Nov 2022 05:31:27 GMT Apply for the job now! Apply tot his job