Creator Manager - TikTok Shop

Spotlight Media is a leading TikTok Shop Partner agency dedicated to driving growth on the platform through custom-built strategies. The Creator Manager role focuses on building long-term relationships with creators, managing outreach and campaigns, and contributing to the development of a scalable creator success function. Responsibilities Build and maintain deep, long-term relationships with TikTok Shop creators—becoming a trusted partner, not just a campaign manager Execute multi-channel creator outreach campaigns (email, SMS, DMs, platform-native messaging) to grow Spotlight Media’s creator network Establish Spotlight Media as a go-to partner for creators by consistently delivering value, opportunities, and performance insights Identify high-potential creators and actively cross-pollinate them across multiple Spotlight-managed brands over time Ensure top creators feel prioritized, supported, and excited to work with Spotlight repeatedly-not one-off Own end-to-end execution of creator and affiliate campaigns for retainer clients Identify, vet, and recruit creators aligned with brand goals, aesthetics, and TikTok Shop performance potential Negotiate deliverables, timelines, and expectations with creators while balancing performance and profitability Create clear, conversion-focused creative briefs that help creators produce TikTok-native, sales-driven content Provide hands-on coaching and feedback to improve hooks, storytelling, CTAs, and conversion performance Review and approve content to ensure alignment with brand guidelines and TikTok Shop best practices Help creators improve performance by sharing insights, playbooks, and best practices across brands Segment creators by performance, niche, and experience level to tailor opportunities and communication Coordinate sampling programs, product drops, challenges, and incentives to drive creator activation Foster loyalty by making creators feel like insiders—not vendors Help design and scale the Creator Success function—from workflows and tooling to hiring and training Build repeatable systems for creator outreach, relationship management, performance tracking, and cross-brand activation Define creator tiers, engagement models, and long-term partnership structures Partner with leadership to shape Spotlight’s long-term creator strategy and expansion Track creator performance, activation, GMV contribution, and engagement across brands Identify trends, breakout creators, and opportunities to deepen relationships or expand partnerships Share insights with Account Managers, Brand Strategists, and leadership to inform broader growth strategy Skills 1–5+ years of experience in creator partnerships, influencer marketing, or community management Hands-on experience managing creators end-to-end (outreach, negotiation, briefing, feedback, delivery) Strong understanding of TikTok, TikTok Shop, and the creator economy Excellent communication and relationship-building skills Comfortable running outreach via email, SMS, DMs, and creator platforms Highly organized with experience using tools like Airtable, Notion, CRMs, or similar Data-informed mindset with the ability to tie creator activity to performance outcomes Company Overview Official TikTok Shop Partner agency making TikTok Shop a reliable sales channel for 7+ figure ecom brands It was founded in 2022, and is headquartered in New York City, US, with a workforce of 2-10 employees. Its website is