CRM Data Analyst

About the position This role exists to uncover insights from customer and transactional data that drive acquisition, engagement, and retention across Sotheby’s global audience. The successful candidate will transform data into clear, compelling narratives that inform marketing strategy and deepen client relationships. The CRM Analyst will be the go-to partner for customer insight and analytics within the Growth Marketing team. You will own a diverse set of analyses and dashboards across email, CRM, CDP, and customer journey data — helping shape personalization, segmentation, and lifecycle marketing initiatives. You’ll use your technical expertise in SQL, Snowflake, Tableau, Segment CDP, and Adobe Analytics to connect raw data to meaningful marketing outcomes. This includes measuring campaign performance, designing A/B tests, building segmentation frameworks, and visualizing trends to guide strategic decisions. Responsibilities • Partner with CRM and Marketing teams to analyze customer engagement and lifecycle performance, uncovering insights that drive personalization and retention. • Design and interpret A/B and multivariate tests to optimize campaign effectiveness (content, frequency, targeting, and timing). • Build and maintain Tableau dashboards that visualize KPIs, campaign performance, and customer journey trends across channels. • Collaborate with Data and Engineering teams to ensure Segment CDP, Snowflake, and Adobe Analytics data are reliable and actionable for marketing use. • Develop advanced segmentation and audience strategies based on behavior, demographics, and transactional data. • Communicate insights and recommendations to senior leadership through compelling storytelling and visualization — connecting data to marketing impact. • Support the development of CRM and email health models to track deliverability, engagement, and conversion performance. • Partner cross-functionally with Product, Business Operations, and Finance to measure marketing’s contribution to customer growth and revenue. • Proactively identify trends and opportunities to improve campaign performance and customer retention. • Ensure data accuracy and maintain consistent definitions of KPIs across teams. • Build strong relationships across departments, translating complex analytical findings into clear business recommendations. Requirements • Bachelor’s degree in Business, Marketing, Statistics, or a related field, and 4+ years of experience in CRM, marketing analytics, or customer insights. • Hands-on expertise in SQL (Snowflake), Tableau, and Excel; comfortable working with large and complex datasets. • Experience with Adobe Analytics and Segment CDP (or similar marketing data platforms). • Deep understanding of email marketing, customer segmentation, personalization, and lifecycle optimization. • Strong grasp of A/B testing design, incrementality measurement, and marketing attribution approaches. • Excellent communication and storytelling skills — ability to translate data into insight for both marketing and executive audiences. • Skilled at data visualization and presentation (PowerPoint proficiency preferred). • Ability to thrive in a fast-paced, agile environment with shifting priorities. • Strong sense of ownership, organization, and accountability across multiple concurrent projects. • Ability to work onsite 2 days per week (Tue/Thu). • Sponsorship not available for this role. Nice-to-haves • Familiarity with Marketing Mix Models or predictive modeling frameworks is a plus. • Experience with enterprise analytics tools such as Adobe Analytics or Google Analytics. Apply tot his job