**Director, Customer Marketing – Empowering Customer Loyalty and Advocacy at arenaflex**

At arenaflex, we're not just a cybersecurity company – we're a community of innovators, thinkers, and problem-solvers united by a shared mission to protect the integrity of the internet for everyone. Founded in 2012 in a Brooklyn sci-fi bookstore, our humble beginnings led to the creation of the Human Defense Platform, the backbone of all our products that safeguards enterprises from sophisticated bots, fraud, and account abuse. Today, we verify the humanity of more than 20 trillion interactions per week for some of the largest companies and internet platforms. Our hacker roots still permeate everything we do. You will be a part of the arenaflex front line in our commitment to protecting companies (and in turn, their customers) from both revenue and reputation risk caused by digital attacks. However, arenaflex is not the center of this story. Humans like yourself are. We firmly believe in putting people first. This approach spans our extensive total rewards package, inclusive of competitive compensation, benefits, stipends – as well as our day-to-day culture – to ensure every human is empowered to do the best work of their life. We want to hear about the marathon you're training for. We want to see pictures of your pets. We want to know your favorite robot (we have many). Even if you're not a conventional "hacker," we can assure you that you are a hacker in your own right. We want to work with people like you who break down problems to build up better solutions. That's what makes us arenaflex. You'll be joining us at an exciting moment in the arenaflex story: we joined forces with PerimeterX in a market-changing merger, as well as recently acquired clean.io to enhance the Human Defense Platform. Together under the arenaflex brand, we will disrupt the economics of cybercrime. We hope you can join us in that mission. **Join Our Mission to Empower Customer Loyalty and Advocacy** We are seeking a strategic and dynamic Director of Customer Marketing to lead our customer engagement and advocacy efforts. Reporting to the VP of Corporate Marketing, this role will play a critical part in working cross-functionally with Customer Success and Sales to enhance the customer lifecycle, ensuring both retention and expansion are prioritized through meaningful, value-driven programs. The Director will also create and manage a robust Customer Loyalty and Advocacy program to amplify customer voices and foster strong relationships across our growing community. **Key Responsibilities:** * **Customer Lifecycle Engagement:** Collaborate closely with the Customer Success team to identify key moments in the customer journey—from purchase to deployment, to advocacy and renewal—and develop marketing initiatives that contribute to an exceptional customer experience at each stage. * **Retention and Expansion Programs:** Design and implement ongoing programs and communications aimed at deepening relationships with customers, ensuring that retention and expansion remain top priorities. * **Customer Loyalty and Advocacy Program:** Build, own, and scale arenaflex's Customer Loyalty/Reference program. Manage deliverables such as case studies, customer quotes, speaking opportunities, videos, and awards that highlight the success stories and outcomes of our valued customers. Own and manage ongoing arenaflex presence on 3rd party sites like G2 and Gartner Peer Insights. * **Customer Advisory Board Management:** Lead the strategy and execution of regular Customer Advisory Boards (CABs) both in person and virtual, working closely with key stakeholders to create valuable experiences that inform product strategy and foster deep connections between customers and arenaflex. * **Cross-functional Collaboration:** Work closely with Product Marketing, Sales, and Customer Success to align on customer needs, gather feedback, and craft marketing strategies that resonate with our core audience. * **Customer Communications:** Develop and maintain a cadence of customer communications that keep our community informed, engaged, and aligned with the arenaflex mission. This includes newsletters, product updates, event invitations, and educational content. **Essential Qualifications:** * 10+ years of marketing experience, preferably in customer marketing, loyalty, or advocacy roles in a B2B SaaS, cybersecurity or media environment. * Proven ability to create and execute successful customer marketing programs that drive retention and expansion. * Strong collaboration skills with experience working closely with Customer Success and Sales teams. * Exceptional written and verbal communication skills, with the ability to create compelling content that resonates with customers. * Experience managing Customer Advisory Boards or similar executive-level customer engagements. * Strategic, analytical mindset with the ability to track and measure the success of customer programs. **Preferred Qualifications:** * Experience working in a fast-paced, dynamic environment with a strong focus on innovation and customer satisfaction. * Familiarity with customer relationship management (CRM) software and marketing automation platforms. * Strong understanding of customer journey mapping and customer experience design. * Experience with data analysis and reporting to inform marketing strategies. **What We Offer:** * Competitive base salary ($140,000 - $160,000) with additional on-target bonus and/or incentives. * Stock options and other incentive pay may be provided as part of the compensation package. * Full range of medical, financial, and/or other benefits, depending on the position ultimately offered. * Annual stipends for wellbeing and learning & development. * One-time home office setup stipend. * Weekly lunches, dedicated time off, no-meeting Fridays (for our U.S. and Intl. based arenaflexers), arenaflex days, and so much more. **Our Culture:** At arenaflex, we pride ourselves on being an equal opportunity workplace. We firmly believe in putting people first regardless of who you are, where you come from, how you identify, or who your favorite robot is (we have many). We are on a mission to protect the integrity of the internet for everyone, so we welcome all individuals to come share their unique experiences and perspectives as we fight against cybercrime together! With arenaflexers located in all parts of the world, we've fully embraced our diversity of thought and are always looking for innovative ways to connect with one another – even in virtual reality! Although New York City is our HQ, we have teams in Tel Aviv, Israel; London, UK; Victoria, Canada; San Mateo, CA; Miami, FL; and Virginia. We trust our arenaflexers in choosing where they work and how they work. Our total rewards package reflects our commitment to our arenaflexers' personal career development, which includes annual stipends for wellbeing and learning & development, and a one-time home office setup stipend. We also offer weekly lunches, dedicated time off, no-meeting Fridays (for our U.S. and Intl. based arenaflexers), arenaflex days, and so much more. We're constantly trying to anticipate the needs of our arenaflexers to ensure each one of us is equally prepared to do some of the best work of our life. Taking care of one another is part of the arenaflex experience and how we build true arenaflex connections. **Join Our Team:** If you're a customer marketing expert with a passion for innovation and a commitment to customer satisfaction, we want to hear from you! Apply now to join our team and be a part of the arenaflex mission to protect the integrity of the internet for everyone. Apply Job! Apply for this job