Director of Performance Marketing, (Remote in California)
About Rocket Lawyer We believe everyone deserves access to affordable and simple legal services. Founded in 2008, Rocket Lawyer is the largest and most widely used online legal service platform in the world. With offices in North America, South America, and Europe, Rocket Lawyer has helped over 30 million people create over 50 million legal documents, and get their legal questions answered. We are in a unique position to enhance and expand the Rocket Lawyer platform to a scale never seen before in the company’s history, to capture audiences worldwide. We are expanding our team to take on this challenge! About your role Reporting into the VP of Product Marketing, this role will lead a growing team to acquire customers through various marketing channels (SEM, Social, Display, Video, Affiliate, App Marketing and more). We are looking for an experienced performance marketing leader with strong analytical skills, business acumen, and a deep understanding of Paid Channels. This function will play a critical role in owning business KPIs such as Visits, Gross Conversions, and CPA. Key Objectives: • Manage Paid Search and Emerging Channels to an efficient CPA. Identify and scale new opportunities for growth across channels • Own a significant 8-digit paid marketing budget. Own KPIs by measuring effectiveness and impact on key business outcomes • Develop strategic roadmaps and partnering with cross-functional teams for building automation, scalable tools and optimizations around marketplace dynamics and customer LTV • Communicate vision and results to the executive team and influence key decisions • Manage relationships with cross-functional teams (BI, Finance, Ad Ops, Product, Tech) and external partners (Google, Bing, Facebook, measurement partners, agencies, etc.) • Lead, coach, and grow a high-performing team that is engaged and motivated to achieve Rocket Lawyer’s mission • Establish standards for testing, tracking, reporting and measurement What you’ll need • 8-10 years experience leading paid digital advertising. At least 4 years managing SEM with a deep understanding of search bidding strategies including tCPA and tROAS. At least 3 years experience managing app marketing. • 4-6 years of people management experience. Excellent leadership skills with the confidence to lead, manage and engage team members (both direct and indirect reports) • Ability to collaborate with cross-functional teams and influence decision making across all levels of the organization • Exceptional analytical capabilities and the ability to turn trends into actionable insights and hypothesis • Executive presence and excellent oral and verbal communication. • Advanced proficiency with Excel. Excellent in-depth knowledge in Google Ads, Microsoft Ads, Facebook Business Manager, Google Analytics, Mobile MMP attribution measurement partner, etc. • Passion for hands-on contribution and in-the-weeds work as well as team management and delegation • Keeping up with emerging technology trends and platforms within digital marketing, both web and app. • Partnering with cross functional teams to build out our Marketing Tech stack • Bachelor’s degree in Marketing, Business, Analytics, or a related field preferred. Not sure if you meet all the qualifications? Apply anyway! We value diverse experiences and encourage you to bring your unique talents to our team! Benefits & Perks • Comprehensive health plans (including Medical, Dental and Vision insurance for full-time employees) • Unlimited PTO • Competitive salary packages • Life insurance • Disability benefits • Supplemental Optional Life Insurance Benefits • FSA Options Optional • HSA with Company Match • 401k program with Company Match • Wellhub & ClassPass fitness platforms • Comprehensive Pet Insurance options • Financial Wellbeing & Student Loan Program access • Access to additional Mental Health & Wellbeing resources • Pre-tax Commuter/Transit Benefits • Free Rocket Lawyer account with online access to an extensive legal documents library and brilliant licensed attorneys at discounted rates Interview Process • Recruiter Phone Screen • Role Assessment(s) • Hiring Manager Interview • Panel Interviews • Final Interview Rocket Lawyer is proudly committed to recruiting and retaining a diverse and inclusive workforce. As an Equal Opportunity Employer, we never discriminate based on race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, military or veteran status, status as an individual with a disability, or other applicable legally protected characteristics. We particularly welcome applications from veterans and military spouses. All your information will be kept confidential according to EEO guidelines. You may request reasonable accommodations by sending an email to [email protected]. Compensation Base salary range by location: • San Francisco Bay Area, CA: $172,125 - $220,000 • California (outside of San Francisco Bay Area) $159,200 - $215,400 • Colorado: $146,300 - $197,900 • Utah, Arizona, and North Carolina: $137,700 - $186,300 Apply tot his job