Director, Strategic Marketing & Brand

Axonify is the frontline operations platform for customer-facing businesses. We began by reinventing frontline learning and earned unmatched engagement with global brands. Now, we’re evolving into an automated frontline ops excellence solution that connects people, tasks, communication, and outcomes to deliver consistent, brand-building experiences. More than 4 million employees across 160+ countries rely on Axonify today. It’s an exciting time to join as we transform the company and build what’s next We’re a team that thinks deeply, moves with intention, and embraces new ideas. We learn quickly, keep a sharp focus on real-world impact, and take meaningful action to drive progress. And we do it as one team, with openness, creativity, and a shared drive to keep pushing what’s possible The Role We’re looking for a Director, Strategic Marketing & Brand to lead the execution and operationalization of our brand, content, creative, and communications efforts. This role is responsible for translating Axonify’s product marketing strategy and company direction into high-impact brand assets, launch programs, and communications that support revenue growth and market credibility. The Director of Brand ensures that what Axonify says, and how it shows up, is clear, consistent, and effective, without redefining the strategy itself. This is a hands-on leadership role for an operator who excels at prioritization, sequencing, and delivery. You will lead the brand engine that turns strategy into action, partnering closely with Product Marketing, Performance Marketing, Enablement, and Sales. What You’ll Build: Brand & Narrative Leadership • Execute and maintain Axonify’s brand strategy, messaging, and narrative as defined by Product Marketing and company leadership. • Ensure Axonify’s voice and visual identity are consistently activated across all channels and customer touchpoints. • Maintain and evolve brand systems, style guides, and creative frameworks to support scale and speed. • Ensure brand presence reflects Axonify’s category position and value proposition accurately and consistently. Content, Creative & Storytelling • Lead and develop a multidisciplinary team spanning content, design, and communications. • Own the brand and content backlog, prioritization, and delivery cadence. • Oversee production of high-quality assets that support product launches, sales enablement, demand generation, and customer advocacy. • Drive efficiency and throughput across the brand engine through strong planning and workflow management. Communications & PR • Manage external communications execution, including product and company announcements, press releases and launch communications, and analyst briefing preparation and follow-up. • Coordinate with external agencies as needed to support launches and moments of amplification. • Support executive communications by developing clear, aligned messaging and FAQs. Cross-Functional Partnership • Partner closely with: • Product Marketing (strategy, positioning, launch direction) • Performance Marketing (campaign execution and scale) • Enablement (sales readiness and asset adoption) • Sales and Customer teams (proof, references, and field storytelling) • Provide brand and creative support for product-assisted demand experiences and digital exploration journeys. • Ensure brand execution supports revenue priorities without creating competing narratives. Leadership & Operations • Manage, mentor, and develop team members, fostering a culture of clarity, accountability, and high performance. • Establish and track KPIs related to brand execution, content effectiveness, and launch readiness. • Regularly report progress, risks, and outcomes to Marketing leadership. • Drive adoption of tools and AI-enabled workflows that improve content and creative efficiency. What You’ll Bring: • 8–12 years of experience in B2B SaaS marketing, with depth in brand execution, content operations, or communications. • Proven ability to lead and scale content, design, and communications teams in a growth environment. • Strong operational instincts — able to prioritize, sequence work, and deliver under pressure. • Experience supporting product launches and revenue-driven marketing initiatives. • Excellent collaboration and stakeholder management skills, including experience partnering with Product Marketing and Sales. • Strong editorial judgment and creative sensibility, with a bias toward clarity and impact over volume. It's ok if your experience doesn't check every box! If you check off more than a few - great! We’d welcome a chance to get to know what you can bring, how you can add to our culture, and hear your unique story. Work location: This role is open to candidates who are located in, and authorized to work in, Canada or the United States. For our hybrid employees, we embrace a hybrid-flexible work environment. Most days, you choose the location that best supports your work—your home office or our Waterloo or Toronto offices. On Wednesdays, Axonifers within commuting distance come together for Work from Work Wednesdays—a day designed for collaboration, connection, and meaningful in-person moments. Whether you are working remotely or in a hybrid environment at Axonify, you will have the tools, resources, and support you need to succeed. What You’ll Love About Axonify: We offer a comprehensive total rewards package designed to support your wellbeing, growth, and overall success. Here’s what you can expect: Competitive Compensation: Competitive salary and an incentive plan aligned to your role, which may include annual or variable incentives. We take a thoughtful, market-based approach to compensation. A reasonable estimate of the base salary range for this role is $133,000 CAD - $190,000 CAD - $247,000 CAD for Canadian locations and $206,500 USD - $295,000 - $383,500 USD for US locations. Please note that actual salaries may vary within the range, or be above or below the range, based on factors including, but not limited to, education, training, experience, professional achievement, business need, and location. Comprehensive Health Benefits: Health benefits from day one to support your overall wellbeing. Generous Time Off: 4 weeks of vacation, 7 Life Care Days, and a flexible holiday program to choose the religious, spiritual, and cultural holidays that matter most to you. Wellbeing Support: Wellness Spending Account to support whatever wellbeing looks like for you. Home Workspace Set-Up: Home Office Spending Account so your workspace works for you. Family & Future Support: Parental top-up, New Parent Days, and matched retirement savings for a secure future. Growth & Learning: Professional Development Budget to learn new skills and grow your craft. Community Impact: Paid Volunteer Time to give back to the causes that matter to you. In-Office Connection: Tasty Tuesdays in the office every other week because good food brings people together. AI at Axonify We believe AI should help people do their best work, not replace the human judgment, creativity, and connection that make us who we are. AI is a tool we use to learn fast, elevate our craft, and focus on the work that truly creates impact. That shows up in our hiring process too. We use AI-assisted tools to create a smoother, more organized, and ultimately more human candidate experience. These tools allow our team to spend more time on real conversations and thoughtful decision-making, the things that matter. What AI doesn’t do at Axonify is make hiring decisions. Every decision is made by real people, using real judgment and grounded in our values. Here’s what that means for you as a candidate: • Feel free to use AI to support your thinking - not replace it. We use AI to learn and level up, and you can too. • Be open about how you use AI if asked. Transparency helps us understand your process and how you approach problem-solving. • Stay authentic. We’re hiring people, not prompts, your ideas, your experiences, and your voice are what matter. Diversity & Accessibility We believe our team’s unique experiences, backgrounds, cultures, beliefs, and abilities add richness to our culture and depth to our ideas. Our commitment to diversity and inclusion creates an environment that supports, empowers, and delivers a sense of belonging for all team members. We want to remove any barriers that may limit you from joining Axonify. Email [email protected] to let us know how we can support you with reasonable accommodations throughout the candidate journey. What’s Next? Apply. Our Talent Acquisition team is committed to providing an outstanding experience throughout your journey with us. Learn more about Axonify at www.axonify.com/careers Apply tot his job