E-commerce Google Ads Specialist (Search + Shopping Focus | US-Based)

We’re looking for a senior-level, US-based E-commerce Google Ads Specialist to join our team on an ongoing freelance basis. This role is ideal for someone who understands ecommerce growth at a business level, not just inside the Google Ads interface. This is not a lead generation role and not a set-it-and-forget-it media buyer position. You will work closely with internal stakeholders and clients to scale ecommerce brands profitably. WHAT YOU’LL BE RESPONSIBLE FOR Owning and scaling ecommerce-focused Google Ads accounts Building, managing, and optimizing Search campaigns Building, managing, and optimizing Shopping and Performance Max campaigns Experience with YouTube, Demand Gen, Display, or other growth formats is a plus Acting as the day-to-day strategic lead for assigned clients Partnering with internal team members on strategy, reporting, and problem-solving Proactively identifying growth opportunities and efficiency improvements Monitoring performance daily and making data-driven optimizations Communicating clearly and consistently via Slack and email Participating in team standups three times per week (Monday, Wednesday, Friday) TEAM & COLLABORATION Although this is a freelance role, you operate within a team. You will not be handed the keys and left alone You will collaborate with internal and external stakeholders to drive success We provide support and resources for reporting, analysis, strategic planning, and troubleshooting Clear communication and accountability are essential REQUIRED EXPERIENCE (NON-NEGOTIABLE) Please do not apply if you do not meet all of the following: US-based Available and responsive during normal US business hours Deep ecommerce Google Ads experience (not lead gen) Advanced Google Merchant Center expertise including feed setup, optimization, and maintenance Proven experience scaling ecommerce accounts Advanced Google Ads knowledge including account structure, budget pacing, forecasting, and optimization Strong experience with search term mining and negative keyword strategies Experience managing Performance Max and Shopping at scale Audience segmentation and layering experience Strong understanding of ecommerce conversion tracking best practices Strong understanding of ecommerce performance metrics including CAC, nROAS, MER, LTV, and payback periods Ability to make decisions based on business outcomes, not just platform KPIs Full-time freelancer (not currently employed full-time) Minimum 10 to 15 hours per week availability Willing to join recurring standups three times per week WHAT WE VALUE Clear thinking and sound judgment Strong communication and responsiveness Accountability and ownership Comfort working directly with clients Agency or multi-brand ecommerce experience is a plus ENGAGEMENT DETAILS Ongoing freelance engagement Hourly or retainer-based (to be discussed) Opportunity for long-term partnership as we scale APPLICATION INSTRUCTIONS If this role sounds like a fit, please apply with: A brief overview of your ecommerce Google Ads experience One example of an ecommerce account you’ve worked on and what you were responsible for Your weekly availability Shortlisted candidates will be asked to complete a brief follow-up exercise to better understand how you approach real-world decision-making. Thanks — we look forward to connecting. Apply tot his job