Ecommerce Growth Manager

We're seeking a hard working and tactical eCommerce Growth Manager to lead the digital expansion of our DTC channels for Zenagen and ACTIIV. This remote, full-time role is perfect for a results-oriented professional with 3-5+ years of blended agency and in-house experience managing eCommerce brands. You'll own the digital P&L, optimize ad accounts (building on our current Meta agency partnership), and drive substantial revenue and EBITDA growth through hands-on campaign management, funnel improvements, and cross-team collaboration. Reporting to the VP of marketing and Head of Brand Marketing, you'll help transition toward greater in-house capabilities while accelerating our Shopify-powered growth. If you have a proven track record of scaling DTC brands and turning data into meaningful business impact, this is your chance to drive the next phase for two exciting beauty brands. Key Responsibilities • Digital Channel Ownership: Manage and optimize our eCommerce operations on Shopify, including site funnels, product listings, A/B testing, and conversion rate optimization (CRO) to support aggressive revenue growth targets. • Ad Spend and Campaign Management: Hands-on execution in ad accounts (primarily Meta, with potential for Google Ads or others) to set up, monitor, and refine paid media campaigns. Partner with our Meta agency on larger initiatives while developing in-house expertise; focus on improving ROAS and efficiently scaling budgets. • Growth Strategy and Analytics: Analyze key metrics (traffic, conversions, retention, LTV) using tools like Google Analytics, Shopify Analytics, and ad platforms. Build and execute growth roadmaps, including email/retention programs, influencer/PR efforts, and subscription optimizations to deliver measurable revenue and EBITDA improvements. • Content and Cross-Team Collaboration: Work with the design team to implement high-performing content (visuals, copy) across eCommerce touchpoints. Partner closely with the Head of Brand Marketing on content flywheels, ensuring strong alignment with brand pillars for DTC activations. • Performance Tracking and Reporting: Own core KPIs such as DTC traffic/conversion rates, engagement metrics, and revenue targets. Deliver regular reports to stakeholders with ROI insights and proactively adjust strategies based on data. • Innovation and Testing: Run quick-win experiments (e.g., messaging tests, new retention tactics) and scale winners. Explore new channels or tools to fuel growth while maintaining a lean, efficient approach. • Team Building Support: Help identify and onboard additional growth talent as we expand in-house operations. Qualifications and Requirements • Experience: 3-5+ years in eCommerce growth roles, with agency and in-house experience at DTC brands (beauty, wellness, or consumer products preferred). Proven ability to manage and scale eCommerce businesses, with direct impact on revenue and EBITDA growth. • Technical Skills: • Strong expertise in Shopify (optimization, apps, extensions). • Hands-on proficiency with Meta Ads Manager (campaign setup, optimization, A/B testing); experience with additional platforms like Google Ads or TikTok Ads is a plus. • Solid analytical capabilities using Google Analytics, Excel/Google Sheets, or BI tools (e.g., Looker, Tableau). • Growth Mindset: Track record of owning digital P&L, optimizing acquisition/retention funnels, and driving significant growth in key metrics. Experience shifting from heavy agency reliance to in-house scaling is highly valued. • Soft Skills: Analytical and data-driven; strong communicator who collaborates effectively across teams (design, marketing, operations). Self-motivated remote worker with a scrappy, innovative mindset. • Detailed focus on being thorough and executing things is very vital to this role, as is following directions. When submitting for this job in the CV portion put your favorite brand or marketing campaign win you have been or seen professionally. • Email & SMS Growth (Klaviyo) • Own email and SMS performanceas core revenue-driving channels using Klaviyo. • Build, optimize, and maintain lifecycle flows including: • * Welcome & onboarding • Abandoned browse/cart/checkout • Post-purchase education • Subscription and replenishment flows • Win-back, churn prevention, and retention campaigns • Develop customer segmentation strategiesbased on behavior, purchase history, lifecycle stage, and LTV to improve engagement and conversion. • Partner with brand and creative teams to ensure messaging aligns with brand pillars while remaining conversion-focused. • Education: Bachelor's degree in Marketing, Business, or related field preferred; equivalent experience accepted. • Other: Must be authorized to work in the US. Remote role with flexible hours, but alignment with US time zones required. Compensation and Benefits • Total Compensation Range: $100,000 - $150,000 (base + commission). • Benefits: Full package including health insurance options, 401(k), PTO, • How to Apply: Read this entire application and follow the instructions with resume and details. All answered questions are evaluated on skills and effort. We are an equal opportunity employer. This may be a contractor to hire job depending on details and opportunity and skillset. Job Types: Full-time, Contract Pay: $100,000.00 - $150,000.00 per year Benefits: • Dental insurance • Health insurance • Paid time off • Vision insurance Application Question(s): • Can you walk me through a past campaign where you dove into performance data and uncovered a subtle pattern or inefficiency that led to a significant improvement in results? What steps did you take to act on it? • In a fast-paced eCommerce environment, how do you stay proactive about platform changes (e.g., Meta algorithm updates) and turn them into opportunities? Provide a specific instance from your background. • Recall a project where you managed a digital P&L and had to make tough calls based on metrics—how did you balance short-term fixes with long-term gains, and what was the end result? • Describe a situation where you had to optimize ad spend across multiple channels with and with what type of monthly budget—how did you prioritize and what specific insights from the data influenced your decisions? Work Location: Remote Apply tot his job