Ecommerce Manager, Trading and Growth

Full time | £39,000 to £42,000 depending on experience | Reporting to Managing Director | Derby Based / Hybrid Active Apparel Group is a growing multi-brand retail business across childrenswear and sports categories, with ecommerce generating a significant proportion of group revenue. We are hiring an Ecommerce Manager to take ownership of our online commercial performance and growth of all online sales channels across Active Apparel Group, including both retail and DTC websites. This is a hands-on, commercially focused role with real influence, reporting directly to the Managing Director and working closely with Brand, Marketing, Operations and Finance. This role is ideal for someone ready to step up and take full ownership of ecommerce performance in a growing retail business. Core Responsibilities 1. ecommerce Revenue and Trading Ownership Own ecommerce revenue, margin, and contribution performance across all websites Build and manage the ecommerce trading calendar in alignment with brand campaigns and seasonal peaks Decide promotional timing, mechanics, and category focus, balancing revenue growth with margin protection Monitor daily and weekly performance, including sales, conversion rate, AOV, traffic quality, and stock risks Identify trading opportunities across categories 2. Performance Channel Strategy and Management Own the strategy, budget allocation, and performance of all ecommerce acquisition channels, including: Google Ads (Search, Shopping, Performance Max) Meta (Paid) Affiliates and digital partnerships Retargeting and display Emerging performance channels where relevant Manage agency and external partner relationships, ensuring clear KPIs and accountability Drive efficiency using metrics such as ROAS, MER, CAC, CVR, as well as contribution margin Lead a structured testing roadmap covering audiences, creatives, landing pages, and offers Work with the Marketing Manager to ensure a strong pipeline of performance ready creative assets 3. Marketplace Channel Ownership Albeit a much smaller part of the ecommerce mix, you will own strategy and performance across third party marketplaces such as Amazon, Debenhams, Mountain Warehouse, Freemans and others. Manage listings, pricing strategy, promotional activity, and catalogue optimisation Monitor marketplace profitability, fees, and operational KPIs Ensure marketplace activity aligns with overall pricing and channel strategy, in coordination with the MD where needed 4. Onsite Performance and CRO Own the onsite conversion rate optimisation roadmap across all ecommerce sites Optimise customer journey across homepage, category pages, product pages, basket and checkout Use data, testing, and customer behaviour tools to identify friction points and improvement opportunities Oversee onsite merchandising priorities and product discovery, ensuring high performing and high margin products are visible 5. Data, Reporting, and Commercial Insight Deliver weekly and monthly ecommerce performance reporting to the Managing Director Provide clear insight into revenue drivers, marketing efficiency, and category performance Work with the Management Accountant to understand true contribution margin, including delivery, returns, and payment costs Forecast ecommerce performance and highlight risks and opportunities early 6. Cross Functional Leadership With Marketing Align trading calendar with campaign plans Provide performance insight to inform creative and messaging development Brief performance creative requirements and support testing roadmap Ensure email and campaign activity support ecommerce trading priorities With Operations Align trading plans with stock availability, fulfilment capacity, and service levels Monitor operational performance metrics that affect ecommerce, including dispatch times, returns, and cancellations With Finance Partner with the Management Accountant on margin analysis, promotional impact, and channel profitability Ensure marketing investment and discounting decisions support profitable growth With B2B Sales Align pricing and channel strategy to avoid conflict between DTC, marketplaces, and wholesale accounts Agree guardrails for discounting and product/channel segmentation 7. Team Development (as the function grows) Define future ecommerce team structure and hiring roadmap Line manage ecommerce and marketplace support roles when added Build internal capability in trading, reporting, and platform management Measures of Success ecommerce revenue growth and share of total business Contribution margin and marketing efficiency (MER, ROAS, CAC) Conversion rate and AOV improvements Marketplace revenue and profitability Improved trading accuracy and stock sell through Clear, timely reporting and commercially sound decision making Strong cross functional collaboration without channel conflict Experience and Skills Required Experience in an ecommerce role with responsibility for online performance Hands-on knowledge of paid performance channels such as Google and Meta Confident managing agencies and budgets Good understanding of ecommerce trading levers, promotions, merchandising and conversion Comfortable working in a fast-moving, commercially focused environment Analytical, practical and proactive in solving problems Experience managing marketplaces is highly desirable Personal Attributes Commercially driven and comfortable owning a revenue target Hands on and action oriented, able to operate in a lean team Strong collaborator who can work effectively with marketing, operations, and finance Confident communicator, able to influence at senior level Curious, test and learn mindset with a focus on continuous improvement Growth Opportunity As ecommerce continues to scale, this role is expected to grow in scope and seniority. The successful candidate will have the opportunity to shape how ecommerce develops within the business, with potential to build additional support and progress into a more senior ecommerce leadership role as the company grows.