Event Marketing Communications Manager

Salesforce is seeking a highly motivated Manager who is passionate about integrated marketing, events, messaging, and communications. The Demand Generation Team produces industry-leading marketing campaigns for our in-person and virtual experiences that are the ultimate expression of the Salesforce brand, culture, and core values. The team continually innovates across all marketing channels to connect the right customers and prospects to the right events helping continue to position Salesforce as the global leader with the world’s #1 AI CRM. As a Manager on the Marketing and Communications team, you will help drive the strategy and execution of all our proprietary event in-person and virtual marketing campaigns. You must possess excellent communication skills, acute attention to detail, a commitment to continuous improvement, a willingness to incorporate feedback into your work, and an unrestrained desire to master and contribute to marketing best practices of what has made Salesforce events so press-worthy. Marketing Campaign Creative Production • Support the Event Marketing Communications Director across our strategic event portfolio, including in-person and digital experiences. • Partner closely with the demand generation team to brief creative teams and provide messaging oversight from ideation through execution. • Serve as a liaison to cross-functional teams—including corporate messaging, product marketing, and others—to ensure cohesive storytelling across all campaign assets and touchpoints. • Make strategic adjustments throughout the campaign lifecycle to ensure messaging resonates with key stakeholders. • Support demand-gen initiatives as needed, including paid media, OOH, and email programs. Event Promotional Video Production • Track video production budget items and collaborate with vendors and agency partners to film on-site at events. • Develop “sizzle” promo videos to drive awareness and attendance for events within the Strategic Events portfolio. • Lead the event marketing studio to capture testimonial footage from customers and community members. • Work closely with sizzle and testimonial talent to brief and coach before and during interviews. Event Messaging and Positioning • Collaborate with cross-functional partners to develop and refine event value propositions, differentiated benefits, and business outcomes for all audience segments. • Work with enablement teams to form a POV, test messaging, and refine based on insights. • Create, maintain, and continuously update messaging SSOTs, positioning guides, and narrative frameworks used across global event teams to anchor and align their storytelling. • Craft clear and compelling messages and develop both externally facing assets and internal deliverables. • Support the creation and maintenance of marketing materials, including pitch decks, presentations, and post-event debriefs. • Confidently deliver presentations to audiences of all sizes. Minimum Qualifications — What is absolutely necessary? • 5+ years of relevant experience. • Ability to balance big-picture objectives with attention to detail that directly impacts campaign success. • Experience in video production, with a strong portfolio of assets used across digital channels (organic and paid). • Strong copywriting skills and proficiency with Google Slides. • Ability to communicate clearly, manage expectations, and effectively align with project stakeholders. • Proven success collaborating with highly cross-functional teams. • A problem-solving mindset and track record of thriving in fast-paced, dynamic environments with tight deadlines and shifting priorities. • Exceptional project and time management skills: highly organized, detail-oriented, results-driven, and accountable. • Ability to juggle multiple initiatives simultaneously and work efficiently under pressure. • Ability to quickly grasp complex information across a variety of disciplines and translate it into clear communication. • Excellent listening, verbal, and written communication skills. • Strong interpersonal skills, with the ability to work confidently and professionally with senior executives, vendors, and team members at all levels. • A collaborative attitude—no task is too small. • Ability to work a flexible schedule and travel 20–25%. Preferred qualifications: What would be helpful to have to be considered? • Experience working in marketing at a technology company • Experience working across all major marketing channels including email, social, paid media, OOH, influencer, and more Apply tot his job