**Experienced Director, Consumer Data Collection and Activation – Web & Cloud Application Development**

Are you a seasoned professional with a passion for driving first-party (1PD) consumer data collection and activation systems? Do you thrive in a dynamic, cross-functional environment where collaboration and innovation are key? If so, we invite you to join blithequark, a leading organization in the private sector, as a Director, Consumer Data Collection and Activation. **About blithequark** blithequark is a renowned organization that has been a driving force in the industry for years. With a portfolio that boasts over 20 distinct billion-dollar brands, including blithequark's own iconic brands, we are committed to delivering exceptional results and pushing the boundaries of innovation. Our team is comprised of talented individuals who share a passion for creativity, collaboration, and growth. We are proud to offer a unique and dynamic work environment that fosters facing challenges and development. **Job Summary** As a Director, Consumer Data Collection and Activation, you will be responsible for driving first-party (1PD) consumer data collection and activation systems within the digital landscape. You will work closely with cross-functional teams, including Advertising Classifications, IMX Media, Martech, and other internal or external brand development groups, to enhance customer engagement, reception, and loyalty across various digital channels. **Key Responsibilities** * Create and execute comprehensive strategies for gathering, managing, and utilizing first-party consumer data across the digital environment. * Plan and enhance data collection structures, including website cookies, customer enrollments, surveys, and other online communications, to capture significant consumer data. Investigate potential opportunities for data enrichment through external sources to improve consumer profiles and segmentation. * Define and execute customized customer journeys across digital ecosystems, ensuring consistency and relevance. Organize end-to-end digital CRM campaigns and develop data-driven content strategies that resonate with diverse customer segments. * Collaborate with various teams to align first-party consumer data collection and activation strategies with overall business objectives. Foster a collaborative environment that enables information sharing and cross-functional collaboration. * Work closely with legal and compliance teams to ensure data collection practices comply with data protection regulations and industry standards. Execute robust consent management cycles to obtain explicit authorization from consumers for data collection and usage. **Essential Qualifications** * Bachelor's degree in a relevant field (e.g., marketing, computer science, data analytics) * At least 8-12 years of experience in a digital customer engagement or CRM lead role or similar influential position * Strong passion for data-driven customer engagement strategies and a commitment to advocating for the best customer experience * Excellent communication and collaboration skills to work effectively with cross-functional teams and partners, coordinate efforts, and manage risks in complex situations * Proven ability to interpret business goals into meaningful customer engagement strategies * Proficiency in marketing automation and CRM platforms, such as Adobe Experience Manager, and Adobe Analytics. Strong understanding of data analysis, customer segmentation, and targeting approaches **Preferred Qualifications** * Master's degree in a relevant field (e.g., marketing, computer science, data analytics) * Experience working with cloud-based platforms and web application development * Familiarity with data visualization tools and techniques * Strong understanding of data governance and compliance regulations **Skills and Competencies** * Data-driven customer engagement strategies * Customer loyalty and retention * Customer commitment and advocacy * Impacting and influencing stakeholders * Collaboration and teamwork * Communication and presentation * Problem-solving and analytical thinking * Adaptability and flexibility **Career Growth Opportunities and Learning Benefits** At blithequark, we believe in investing in our employees' growth and development. As a Director, Consumer Data Collection and Activation, you will have access to: * Ongoing training and professional development opportunities * Mentorship and coaching from experienced leaders * Collaborative and dynamic work environment * Opportunities for career advancement and growth * Recognition and rewards for outstanding performance **Work Environment and Company Culture** blithequark is committed to creating a work environment that is inclusive, diverse, and supportive. We believe in fostering a culture that encourages creativity, innovation, and collaboration. Our team is comprised of talented individuals who share a passion for delivering exceptional results and pushing the boundaries of innovation. **Compensation, Perks, and Benefits** We offer a competitive salary range of $35-$40 per year, depending on experience and qualifications. Additionally, you will have access to: * Comprehensive health insurance * Retirement savings plan * Paid time off and holidays * Flexible work arrangements * Professional development opportunities * Recognition and rewards for outstanding performance **How to Apply** If you are a motivated and experienced professional with a passion for driving first-party (1PD) consumer data collection and activation systems, we invite you to apply for this exciting opportunity. Please submit your application, including your resume, cover letter, and relevant documents, through our online portal. Apply Job! We look forward to hearing from you and exploring how you can contribute to our team's success! Apply for this job