Facebook & Google Ads Specialist for Local Service Businesses (Home Services) - Contract to Hire

I’m looking to hire an experienced Facebook & Google Ads Manager to manage and scale paid advertising campaigns for several local service businesses, including: Fencing company Landscaping company HVAC company Roofing company These businesses rely heavily on lead generation (calls + form fills), so I’m looking for someone who understands local intent, service-area targeting, and conversion-focused ad strategy. This is not eCommerce. If you specialize in home services / contractor ads, this is a strong fit. Primary Responsibilities Set up and manage Google Search, Local Services Ads (if applicable), and Facebook/Instagram Ads Build high-converting campaigns focused on: Phone calls Quote requests Lead forms Keyword research and intent-based targeting Ad copywriting tailored to local service pain points Landing page optimization recommendations (or collaboration with web designer) Ongoing optimization: bids, budgets, creatives, keywords, negatives Weekly or bi-weekly performance reporting Platforms Google Ads (Search + Call Ads) Google Local Services Ads (nice to have) Facebook & Instagram Ads Google Analytics / conversion tracking Google Tag Manager (preferred) What Success Looks Like Consistent, qualified leads Cost per lead aligned with industry benchmarks Calls from real homeowners / property managers Scalable campaigns that can be duplicated across locations and industries Required Experience Proven experience running ads for local service businesses Strong understanding of: Service-area targeting Call tracking & conversion setup Budget optimization for small businesses Ability to explain strategy clearly (not just “we’ll test creatives”) Nice to Have (Big Plus) Experience with HVAC, roofing, landscaping, fencing, or other contractors Experience managing $1k–$10k/month ad budgets Familiarity with tools like: CallRail HighLevel HubSpot Zapier Ability to scale campaigns across multiple businesses efficiently Budget & Structure Open to: Monthly retainer per business or Performance-based hybrid (base + bonus) Please include: Your monthly rate Suggested starting ad budget Typical CPL you’ve achieved for similar businesses Timeline Immediate start First campaigns live within 7 days Long-term opportunity for the right partner How to Apply Please include: Examples of local service businesses you’ve run ads for Platforms you specialize in (Google, FB, both) Typical CPL ranges you’ve achieved Your approach to generating high-quality calls/leads Any relevant case studies or screenshots (if allowed) I’m looking for someone who thinks like a growth partner, not just an ad operator. Apply tot his job