Facebook/Meta Ads Specialist for Skincare Brand - WAITLIST & VIP CONVERSION CAMPAIGN
I’m looking to hire a Facebook/Meta Ads expert to help scale paid traffic for my skincare brand’s upcoming limited drop launch. Our goal is to drive email/SMS waitlist signups (900+ goal) and convert 50–100 VIP reservations through an optional checkout upsell. The launch window is time-sensitive, we have 3 weeks before our drop, so execution, speed, and optimization is crucial. What I need from you - Set up, manage & optimize Facebook/Meta ads for lead generation and VIP conversions - Help refine targeting, creatives, angles, audiences - Run weekly optimization and daily monitoring during launch period - Improve and scale ads based on metrics (CPL, CTR, CPC, CVR, etc.) - Provide recommendations on creatives/landing page testing if needed - Communicate clearly with progress updates Project Goals - 900+ email/SMS signups minimum - 50–100 VIP paid upsells - Smooth ad delivery, optimization, testing + scaling Current Setup - Landing page + waitlist flow already live - VIP upsell offer post-signup integrated - Email flow + segmentation structure in place - Creative assets (UGC + images + variations) available Budget - Ad Spend Budget: $2.5K–$2.9K for 3 weeks - Payment: Fixed fee to start (to discuss scope & deliverables) - Open to further compensation/performance discussion after initial engagement Ideal Candidate - Experience running Facebook/Meta ads for eCommerce or beauty/skincare brands - Strong understanding of lead funnels + conversion optimization - Can move fast, available to start ASAP - Can hop on a quick Zoom/Google Meet for alignment To Apply, Please Answer: - Past experience with beauty/skincare or DTC brands? - Example results & past campaigns (CPL, ROAS, signup targets, etc.) - Your recommended structure for testing, scaling, creatives & retargeting - Your availability, can you start immediately? - Your fixed fee for 3-week sprint (excluding ad spend) Time is urgent, would like to hop on a call ASAP today or tomorrow to finalize details and get ads running. Apply tot his job