Fractional CMO/Growth Leader with Sales & Marketing Experience

Delta Force Facility Maintenance is building a “System of Enforcement” that complements property management software (systems of record) such as Yardi, AppFolio, and Buildium. While most PM platforms help teams log and track work orders, Delta Force focuses on execution quality and accountability: standards, risk gates, clear Definition of Done, proof-to-close, vendor compliance verification, inspections, exception reporting, and rapid vendor replacement through a Verified Vendor Bench. Lead-in offer • Free Building Audit • Command Center free for a PM’s first 2 buildings (trial for qualified PM firms) Role We’re hiring a Fractional CMO / Growth Leader with both sales and marketing strength. Start fractional, with a path to full-time as Delta Force reaches product-market fit and raises capital. Planned timeline targets • PMF: April 2026 • CTO: May 2026 • Fundraising: June–July 2026 Compensation and path This is a performance-driven role. During the fractional phase, compensation is structured as a share of gross profit attributable to marketing and sales outcomes you help generate (proposed target: 20 percent). Target customer (ICP) Vancouver-area property management firms managing approximately 10–300 buildings. Typical buyers are Managing Brokers, Directors of Strata, or Operations Directors. Daily users are portfolio managers and assistants. Influencers include strata councils, building staff, and vendors. What success looks like in 90 days • Build a repeatable growth motion: Intro → Free Audit → Pilot → Paid Overlay → Expand buildings • Develop credible “works with / integrates with” positioning where applicable, and partner-ready collateral that follows platform policies • Produce proof-based assets that convert: audit scorecards, weekly exception reports, and before/after KPI stories Core responsibilities 1. Positioning and messaging • Build the narrative: Systems of Record vs System of Enforcement • Persona-based messaging for brokers, portfolio managers, and councils 2. Build the growth engine (outbound + inbound) • Outbound sequences (email, LinkedIn, calls) tied to lead magnets • Landing pages and funnels • Case study / proof asset engine 3. Partner-led GTM (distribution + credibility) • Research and pursue relevant partner programs and marketplaces where appropriate (e.g., PM platforms and vendor ecosystems) • Create platform-compliant language and collateral for listings, co-marketing, webinars, and referral loops Note: We will represent relationships accurately and only claim formal partner status or official integrations when approved and in place. 4. Sales enablement and closing support • Improve scripts, objection handling, pitch assets • Support live selling with founders and iterate from real calls • Build weekly operating cadence and the growth dashboard 5. Proof and KPI storytelling • Marketing must be proof, not promises • Report outcomes such as repeat reduction, SLA adherence, compliance coverage, admin hours saved, and savings delivered • Assemble a “Proof Pack” that closes and expands portfolios 6. Target account list • Build and maintain an ICP list of PM firms in the 10–300 building range • Identify likely decision-makers using compliant, publicly available research • Maintain a CRM-ready tracker and perform weekly list hygiene Culture fit Delta Force operates like an elite unit: quiet professionals, visible outcomes. We’re built around proof-to-close, Definition of Done, exception discipline (owner + due date), integrity, stewardship, and a performance system that rewards high performers and removes unreliable ones. If you avoid accountability, this won’t fit. If you love measurable outcomes, sharp positioning, and category creation, it will. Revenue model context (for your understanding) After the free audit and initial trial buildings, PMs pay a Command Center platform fee that scales with portfolio size and can increase when buildings are geographically dispersed. Routed and replacement work is fulfilled by Verified Vendors under a multi-year split schedule (Year 1: 60/40, Year 2: 70/30, Year 3: 75/25). Delta Force’s share supports enforcement operations, compliance administration, proof review, inspections, and the replacement backstop. How to apply Please include: 1. Why the category narrative makes sense (1–2 paragraphs) 2. 2–3 examples of growth systems you’ve built (outbound and/or partner-led) 3. A 7-day plan to generate audit bookings in Vancouver for PMs 4. Your availability and preferred fractional structure Screening question In one sentence, how would you explain Delta Force to a Managing Broker who uses Yardi? Apply tot his job