Fractional CMO / Senior Marketing Advisor — Output Review Only (B2C, Shopify)

I’m looking for a senior B2C marketing leader to act as an independent reviewer of promotionoutputs. This role is solely focused on evaluating marketing outputs intended for Shopify-based B2C brands. It is not an execution role and not a growth operator position. What you’ll do Review generated outputs (e.g. positioning, messaging, campaign ideas, brand narratives, GTM concepts) Evaluate them specifically through a B2C / DTC / Shopify lens Assess: Customer resonance and clarity Brand voice and differentiation Commercial realism for Shopify merchants Agency-level quality and usability Provide direct, structured feedback: What works / what doesn’t Where it feels generic vs compelling Ship / revise / discard recommendations You will not: Run campaigns Touch ad accounts Build funnels Execute or manage clients Ideal background Former or current CMO, VP Marketing, or Strategy Lead Strong B2C / DTC marketing background Hands-on Shopify experience (brand-side or agency-side) Agency experience preferred (understands how outputs are actually used) Comfortable giving blunt, high-signal feedback Has evaluated creative or strategy at scale (multiple brands, verticals) Engagement details Contract / fractional advisory ~5–15 hours per month (or per-review basis) Paid hourly or per output review No equity, no revenue share Fully remote What I’m optimizing for Real-world Shopify and DTC judgment Agency-grade expectations Speed and clarity over polish Someone who can say: “A Shopify brand would actually use this” — or wouldn’t To apply, please include Your background in B2C / DTC marketing Your Shopify experience (brands, agencies, or clients) A short note on how you typically judge whether marketing output would resonate with consumers Apply tot his job