Growth Marketing Director

About Horizons At Horizons, we're building the infrastructure to power borderless teams. By handling global payroll, benefits, taxes, and compliance, our technology enables businesses to hire anyone anywhere compliantly at the push of a button. If you're interested in adding to our vision of enabling people to work in dream jobs, for every company, and from anywhere in the world, apply now! We're committed to building a global, diverse team representing different and varied backgrounds, perspectives, and experiences. We welcome applications from everyone, regardless of gender, ethnicity, sexual orientation, religion, civil or family status, age, or disability. Being a Horizoneer means being part of a growing, international family. Position Overview: We’re seeking a dynamic and driven Growth Marketing Directorto lead our Go-To-Market (GTM) strategy and strengthen our presence in the HRTech space. In this role, you’ll own end-to-end marketing initiatives: building brand recognition, driving inbound lead generation, and ensuring our story resonates across podcasts, YouTube, social media, and most importantly, HR industry events throughout North America. This is a hands-on, high-impact role where you’ll work at the intersection of innovation, growth, and regional expansion. The ideal candidate is both strategic and execution-focused: a marketer who thrives in fast-paced SaaS environments, blends creativity with data-driven insights, and has successfully scaled marketing in growth-stage companies. Key responsibilities: • Design and execute a comprehensive GTM strategy to accelerate revenue growth and expand brand awareness across North America. • Define and maintain a consistent, engaging brand voice across all channels in the region. • Establish and scale our presence in HR industry events, conferences, and communities in North America, positioning us as a trusted SaaS partner. • Lead integrated marketing campaigns (digital, social, podcasts, YouTube, PR, events, and content) that resonate with the North American market to generate awareness and demand. • Partner with internal and external creators to produce compelling content, blogs, videos, thought leadership, and case studies, that speak to HR leaders and decision-makers in the region. • Monitor marketing KPIs, track ROI, and adjust strategies in real time for maximum impact. • Work closely with Sales, Product, and Leadership teams to align messaging, drive conversions, and support revenue growth in North America. • Represent the company at North American industry events, panels, and partnerships to elevate brand recognition and credibility. Requirements: • 5–8 years of progressive experience in B2B SaaS marketing, preferably in fast-paced, high-growth environments (HRTech experience is a plus) • Proven track record of building and scaling GTM and demand generation strategies targeting North American markets. • Strong background in event marketing and community-driven growth within the region. • Hands-on experience leveraging social media, podcasts, and YouTube for brand awareness and lead generation in North America. • Solid understanding of digital marketing, SEO, content marketing, and PR. • Data-driven mindset with expertise in marketing analytics and performance tracking. • Excellent communication, storytelling, and presentation skills. • Ability to thrive in ambiguity, adapt quickly, and roll up your sleeves when needed. • Fluency in English (C2 or equivalent). Spanish is a plus. About YOU: You’re a doer. You take pride in being self-sufficient and productive. You’re a conversationalist and a people person, and you thrive in the startup space. Speed, execution, and proactive problem solving come naturally to you. Lastly, you’re inspired by what we do and why we do it. What it's like working at Horizons Our service & product. We're a technology company, not an accountancy, payroll provider, recruitment firm or similar. We build a workforce management platform that allows our customers to hire the best talent in minutes, without worrying about compliance, payroll, or HR admin. Our amazing team and environment. Working at Horizons means you're working on something very exciting: Allowing every person on the planet to have access to equal opportunities in living a fulfilled work and personal life. We believe in hiring from within and going the extra mile to retain top talent. As the company continues to grow extremely fast, you will be given the opportunity to develop and grow alongside. Our benefits and perks. Being a Horizoneer means that you get the benefit of: • A competitive salary • An asynchronous working environment • A "Remote-First" company environment (or Hybrid) - based on the nature of the job • The ability to work from abroad for a short period of time • Growth opportunities within the company • We provide all new joiners with the necessary hardware to ensure you have the tools you need to succeed from day one How to apply Please fill out the form and upload your CV in a PDF format. If you don’t have an up-to-date CV but you are still keen to reaching out, please feel free to add a copy of your LinkedIn profile instead. Need help? Get in touch with us at: [email protected] Apply tot his job