HCP Marketing Associate Director job at Vertex Pharmaceuticals in Boston, MA

Title: HCP Marketing Associate Director Location: Boston United States Job Description: Job Description General Summary: The Marketing Associate Director is accountable for understanding the market landscape, defining and developing key business activities and tactics to support goals of the brand/portfolio, and measuring the success of those activities/tactics. Key Duties and Responsibilities: Partners with brand/team-lead to help shape the brand strategy, segment the market, develop messaging and launch into new segments, including label expansions Directs the development and implementation of strategic and tactical plans for assigned product Collaborates with Vertex external communications review committee to approve materials for external use with customers Generates and consolidates key insights across HCPs and patient stakeholders through market research, ad boards, etc. Develops strong partnerships with cross-functional team to support business goals Ensures appropriate metrics are in place to measure impact of tactics in field Leads and manages agency partners to ensure on budget and timely deliverables Acts as an advisor or coach to mentor other members of the team Knowledge and Skills: Direct experience with communications review committee for review of tactics Ability to oversee generation of insights and apply those insights to business problems/opportunities Strong analytical mindset to lead others to solve complex problems Demonstrated ability to develop strategy, make strategic recommendations, and monitor performance Strong working knowledge of market forecasts and relationship of business drivers to revenue Strong working knowledge of MS Office applications, including PPT, Excel and Word Experience in pharmaceutical marketing or closely related field(s) (e.g., pharmaceutical sales, ad agency, etc.) Education and Experience: Bachelor's degree in marketing, business, or scientific degree Typically requires 8 years of experience or the equivalent combination of education and experience Pay Range: $162,800 - $244,200 Disclosure Statement: The range provided is based on what we believe is a reasonable estimate for the base salary pay range for this job at the time of posting. This role is eligible for an annual bonus and annual equity awards. Some roles may also be eligible for overtime pay, in accordance with federal and state requirements. Actual base salary pay will be based on a number of factors, including skills, competencies, experience, and other job-related factors permitted by law. At Vertex, our Total Rewards offerings also include inclusive market-leading benefits to meet our employees wherever they are in their career, financial, family and wellbeing journey while providing flexibility and resources to support their growth and aspirations. From medical, dental and vision benefits to generous paid time off (including a week-long company shutdown in the Summer and the Winter), educational assistance programs including student loan repayment, a generous commuting subsidy, matching charitable donations, 401(k) and so much more. Flex Designation: Hybrid-Eligible Or On-Site Eligible Flex Eligibility Status: In this Hybrid-Eligible role, you can choose to be designated as: Hybrid: work remotely up to two days per week; or select On-Site: work five days per week on-site with ad hoc flexibility. Note: The Flex status for this position is subject to Vertex's Policy on Flex @ Vertex Program and may be changed at any time. #LI-Hybrid Company Information Vertex is a global biotechnology company that invests in scientific innovation. Vertex is committed to equal employment opportunity and non-discrimination for all employees and qualified applicants without regard to a person's race, color, sex, gender identity or expression, age, religion, national origin, ancestry, ethnicity, disability, veteran status, genetic information, sexual orientation, marital status, or any characteristic protected under applicable law. Vertex is an E-Verify Employer in the United States. Vertex will make reasonable accommodations for qualified individuals with known disabilities, in accordance with applicable law. Any applicant requiring an accommodation in connection with the hiring process and/or to perform the essential functions of the position for which the applicant has applied should make a request to the recruiter or hiring manager, or contact Talent Acquisition at [email protected] Apply tot his job