Influencer & Community Marketing Manager

• About SET Active SET Active is a fast-paced, growing women's athleisure startup known for delivering elevated everyday essentials designed for movement, comfort, and lifestyle. We're a small but mighty team with big ambitions-and we're looking for a strategic, solution-oriented, and collaborative production leader to take us to the next level. About the Role The Influencer & Community Marketing Manager is the connective tissue between SET's brand storytelling, influencer network, affiliate ecosystem, and community engagement. This role blends strategic thinking with hands-on execution - overseeing influencer partnerships, ShopMy affiliate programs, UGC sourcing, and community activations within TYB (SET's loyalty platform). You'll lead the charge in scaling SET's creator-driven growth engine - leveraging influencers, affiliates, and everyday community voices to drive awareness, conversion, and advocacy. Key Responsibilities Influencer & Affiliate Strategy • Develop and execute a cohesive influencer and affiliate marketing strategy aligned with SET's business goals, brand positioning, and product calendar. • Own SET's presence on ShopMy, managing affiliate recruitment, onboarding, commissions, creator performance, and optimization - turning ShopMy into a top revenue channel. • Strategically identify, nurture, and expand SET's creator network across categories (fitness, fashion, lifestyle, wellness) - prioritizing creators who align with the brand's elevated aesthetic and community values. • Nurture influencer relationships in an authentic, long-term way - ensuring creators feel connected to SET's mission and valued as brand partners. • Lead intentional influencer gifting programs for drops, core collections, and community moments - from concept through execution, ensuring each initiative ladders up to measurable outcomes. • Help conceptualize and package custom gifting for influencers when special activations or brand moments call for it. • Collaborate with the creative team to produce influencer toolkits, lookbooks, and assets that align with campaign storytelling. • Partner cross-functionally on IRL influencer activations - contributing to planning, logistics, and execution when in-person experiences or events are part of SET's marketing calendar. • Maintain and continually optimize influencer management systems and databases - ensuring up-to-date performance data, product preferences, and contact details. • Track and analyze key KPIs (reach, engagement, conversion, EMV, affiliate sales, ROI), presenting insights and recommendations monthly to key stakeholders. • Integrate AI-powered workflows to streamline creator outreach, list curation, and reporting - improving efficiency and data accuracy. UGC & Content Amplification • Develop and manage a pipeline of UGC creators and micro-influencers to generate authentic, high-performing content for paid and organic use. • Partner with the performance and creative teams to test, optimize, and repurpose UGC across email, paid media, and social channels. • Source and brief UGC creators in alignment with SET's brand aesthetic and messaging guidelines. • Use AI-enabled tools to catalog, tag, and evaluate UGC performance metrics for content optimization. Community Marketing & TYB Engagement • Own day-to-day engagement and relationship-building within TYB, SET's community and loyalty platform - including messaging, feedback loops, and incentive structures. • Partner with the Senior Marketing Manager to evolve SET's community strategy within TYB - developing programs that reward engagement, amplify brand advocacy, and deepen customer connection. • Conceptualize and execute opportunities for community members to receive product seeding, join exclusive experiences, or contribute to UGC. • Identify and activate "community influencers" who organically champion the brand - turning loyal customers into measurable brand growth drivers. • Collaborate cross-functionally with lifecycle, creative, and marketing teams to ensure community programs integrate seamlessly with broader campaigns. Reporting & Optimization • Deliver weekly and monthly performance reports covering influencer, affiliate, and community metrics - highlighting insights, wins, and opportunities for iteration. • Own budget tracking for influencer gifting and affiliate commissions, ensuring spend efficiency and ROI alignment. • Leverage AI and analytics tools to synthesize creator data, audience insights, and campaign impacts into actionable recommendations. Leadership & Collaboration • Collaborate cross functionally teamwide to ensure influencer, UGC, and community strategies support campaign storytelling, sell-through goals, and long-term brand growth. • Stay ahead of industry shifts - from emerging creators to platform updates and AI-driven influencer tools - to keep SET's approach culturally relevant and forward-thinking. Who You Are • A creative strategist with sharp operational instincts - equally fluent in brand storytelling and campaign analytics. • Deeply connected to digital culture and influencer ecosystems, with an eye for talent and trends before they break. • Highly organized, self-driven, and comfortable managing multiple concurrent initiatives under tight timelines. • A believer in SET's mission to design what's next - and passionate about building meaningful, lasting relationships across creators and community. Qualifications • 3-6 years of experience in influencer, community, or affiliate marketing, ideally within fashion, lifestyle, or DTC brands. • Proven track record growing and managing influencer or affiliate networks. • Experience leveraging UGC and micro-influencers for content and conversion. • Strong organizational skills; able to manage multiple initiatives under tight timelines. • Analytical mindset with experience tracking KPIs and making data-driven recommendations. • Familiarity with influencer platforms, community/loyalty apps, and AI-enabled marketing tools. • Excellent communication skills and ability to build authentic relationships internally and externally. • Self-driven, collaborative, and solution-oriented. Key Metrics of Success • Growth and diversification of SET's influencer and affiliate networks • ROI and revenue contribution from ShopMy program • UGC content output and performance lift • Engagement and retention within TYB community • Efficiency gains from AI-driven workflow automation • Overall contribution to brand visibility, advocacy, and sell-through Apply tot his job