Director, Brand Management & Transformation

at American Express Global Business Travel in Boise, Idaho, United States
Job Description
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Amex GBT is a place where colleagues find inspiration in travel as a force for good and - through their work - can make an impact on our industry. We're here to help our colleagues achieve success and offer an inclusive and collaborative culture where your voice is valued.

Ready to explore a career path? Start your journey.

We're looking to add a senior brand leader to our team. If you're passionate about travel, making connections, working with others, and providing a world-class experience for our customers, you might be perfect for our team. This Director role will lead and oversee brand management and brand transformation globally for American Express Global Business Travel (Amex GBT).

Our marketing team takes great pride in our authentic leadership, serving customers worldwide and consistently delivering excellence. We are currently undergoing a transformation focused on customer centricity, using data, technology, and creative excellence to establish an exceptional connection with clients of all sizes.

As the Director, Global Brand Management & Transformation, you will play a key part in delivering our mission of Powering Progress Through Travel. You will lead a team of brand experts who consistently demonstrate exceptional performance, responsible for leading one of the world's most recognizable and valuable travel brands across US and International Markets. You will be responsible for developing and implementing a global brand strategy, driving transformation and growth in alignment with mergers and acquisition. This includes ensuring the successful implementation of a credible brand strategy in all regions, overseeing brand governance, leading creative operations and fostering strong relationships with agencies. Additionally, you will lead the way in driving transformation efforts and key projects related to merger & acquisition activities. This role will collaborate with the entire marketing leadership team to drive comprehensive brand transformation initiatives.

What You'll Do:

+ Develop our go forward brand strategy bringing together all products and solutions under one Masterbrand, aligned to the Amex GBT purpose & vision.

+ Build strong connections with senior leaders and guide the Global Brand Management & Transformation team in improving our brand's visual identity, reputation, and more.

+ Lead all aspects of our brand licensing and relationship with American Express, including brand governance and ownership of relationships wit
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