Luxury Real Estate Digital Marketing Strategist
About Us We are a national luxury real estate firm representing ultra-high-net-worth clients and exceptional properties across top-tier U.S. markets. Our brand is rooted in discretion, refinement, and performance—blending the sophistication of a family office with the reach of a modern, tech-enabled brokerage. We are seeking an experienced Luxury Real Estate Digital Marketing Strategist to design, launch, and manage our paid media and digital advertising ecosystem focused exclusively on the ultra-luxury sector. Role Overview This role requires a professional with proven experience marketing luxury real estate—someone who deeply understands how to target, attract, and convert UHNW buyers and sellers. The strategist will develop and manage multi-channel marketing campaigns that integrate advanced targeting, automation, and elegant creative direction, all aligned with our brand’s quiet-luxury aesthetic. Responsibilities • Design and manage digital ad campaigns across Meta, Google, YouTube, LinkedIn, and programmatic platforms focused on luxury real estate audiences. • Execute precision geo-targeting and audience segmentation around high-value areas, private aviation hubs, and luxury lifestyle data points. • Develop AI-enhanced lead capture systems—including landing pages, funnels, and automated nurture sequences integrated into our CRM. • Direct creative strategy for all paid media content, maintaining a brand tone inspired by Aman, The Row, and Celine—sophisticated, minimal, and aspirational. • Analyze campaign performance and optimize continuously to maximize ROI, lead quality, and conversion rates. • Collaborate with leadership and creative teams to ensure alignment across advertising, brand, and sales initiatives. • Stay ahead of luxury market trends and leverage data to identify cross-market opportunities and feeder markets. Qualifications • Mandatory: Proven track record managing paid digital campaigns for luxury real estate brokerages, teams, or developers. • 5+ years of experience in digital strategy, paid media, or real estate marketing (luxury market only). • Mastery of Meta Ads Manager, Google Ads, YouTube Ads, and LinkedIn Campaign Manager. • Skilled in geo-fencing, lookalike audience creation, and retargeting funnels. • Strong understanding of real estate buyer psychology and how UHNW clients engage digitally. • Familiarity with AI automations, CRM workflows, and marketing analytics dashboards. • Excellent communication skills and ability to translate data into actionable strategy. Bonus Skills • Experience with Connected TV / OTT (MNTN, StackAdapt, Simpli.fi) for high-net-worth targeting. • Knowledge of luxury publications and media buys (WSJ Mansion Global, Robb Report, Architectural Digest). • Comfort collaborating with creative directors and videographers on campaign visuals. Compensation Competitive monthly retainer or project-based structure with performance incentives. To Apply Please submit: • Portfolio or examples of past luxury real estate campaigns (ads, analytics, case studies, etc.) • A short overview of your approach to marketing within the ultra-luxury sector Also need to know: InDesign, Canva, MLS. :) Job Type: Contract Pay: $58,322.04 - $70,237.29 per year Work Location: Remote Apply tot his job