Manager, Social Media Strategy & Activation – E...

Join the Disney Experiences Team as a Manager, Social Media Strategy & ActivationDisney Experiences is seeking an exceptional leader to join our team as a Manager, Social Media Strategy & Activation. As a key member of our Consumer Products team, you will be responsible for leading our in-house paid and organic social media efforts, driving ecommerce growth, and fostering a culture of innovation and collaboration. If you're a motivated and experienced social media professional with a passion for digital marketing, we encourage you to apply for this exciting opportunity.About Disney ExperiencesDisney Experiences is a global leader in creating unforgettable experiences for consumers around the world. Our team is dedicated to delivering exceptional entertainment, hospitality, and consumer products that bring joy and magic to people's lives. We're committed to innovation, creativity, and excellence, and we're looking for talented professionals like you to join our team.Job SummaryAs a Manager, Social Media Strategy & Activation, you will report to the Senior Manager and lead our Consumer Products in-house paid and organic social media team. Your primary focus will be on developing and executing social media strategies that drive ecommerce growth, improve brand awareness, and enhance customer engagement. You will be responsible for managing a team of social media professionals, providing guidance, coaching, and feedback to help them grow and develop in their roles.Key Responsibilities• Lead paid/organic social ecommerce strategy for Direct-to-Consumer Retail and drive this forward• Manage and lead a team across paid and organic social media for consumer products businesses• Support team and influence organization to run using optimal campaign and ad setup, including best practices for product data feeds• Continue growth of in-house teams and responsibilities with an eye toward efficiency• Owner of social media activation platform suite including future partnership additions• Work with our teams to identify and design (or use 3rd party) tools to improve efficiency• Partner across teams, organizations, and companies (media partners and agency) to improve overall technical setup and inter-departmental workflowRequirements & SkillsEssential Qualifications• 10+ years of digital marketing experience with ecommerce focus• Extensive experience with social media platforms and related tools (Meta, TikTok, Pinterest, Snapchat, YouTube, X)• Understanding of online/offline data and its use in digital and social space• Strong grasp on analytics, measurement, and proper test structures to help coach team on their advanced analysis and testing• Familiarity and ability to improve team's use of work management platforms such as Workfront, JIRA, Smartsheets, etc.• Comfort with high level of autonomy• Ability to distill technical details into understandable everyday terms that motivate action through aligned values and goalsPreferred Qualifications• Four-year college degree or equivalent work experience in Marketing, Business, Social Media, Analytics, or Statistics• Experience with Ad Manager platforms and product data feeds• Knowledge of iOS 14.5 and app-related changes on Google side, and solutions to support it (i.e. Conversions API)What We OfferCompensation & BenefitsWe offer a competitive salary and comprehensive benefits package, including:• Health and savings benefits• Educational opportunities• Special extras that only Disney can provideLearn more about our benefits and perks at Environment & CultureWe offer a dynamic and supportive work environment that encourages collaboration, innovation, and growth. Our team is dedicated to delivering exceptional results and making a positive impact on our customers and the community. We value diversity, inclusion, and respect for all employees, and we're committed to creating a workplace that's engaging, challenging, and rewarding.Career Growth Opportunities & Learning BenefitsWe're committed to helping our employees grow and develop in their careers. We offer:• Training and development programs• Mentorship opportunities• Career advancement opportunities• Access to industry events and conferencesHow to ApplyIf you're a motivated and experienced social media professional looking for a new challenge, we encourage you to apply for this exciting opportunity. Please submit your application, including your resume and cover letter, to .We can't wait to hear from you and explore how you can contribute to our team's success!Apply This JobApply tot his job