Marketing and Insights Manager
About the position Dotdash Meredith is seeking a Marketing and Insights Manager to support the growth of our Apple News and Commerce businesses. In this role, you will be responsible for monitoring marketing performance, analyzing competitor and industry trends, and identifying key business insights. You will collaborate with Finance Analysts to refine content strategies that maximize user engagement and ROI. You will also work closely with the Digital Marketing Managers on the Commerce Platforms team. This role involves understanding user behavior, content performance metrics, promotional levers, and market trends to ensure our content is discoverable and meets the needs of our audience. Responsibilities • Monitor day-to-day performance, identifying trends, concerns, and areas for improvement • Conduct AB testing on content variations to determine the most effective formats, headlines, and layouts • Work closely with analysts on the finance team to assess new opportunities, ROI, and implement data-driven content strategies • Partner with the Digital Marketing Managers to analyze campaigns and provide insights to stakeholders • Maintain and create new reports to support the business, ensuring key metrics are tracked and insights are actionable • Develop dashboards and automated reporting tools to provide real-time performance updates • Deliver regular reports and updates on marketing KPIs, campaign effectiveness, and audience insights to leadership and other stakeholders • Communicate and document optimization strategies, test results, and best practices for future reference • Stay informed on industry trends and competitor strategies to uncover opportunities for content optimization and promotional enhancements • Develop and maintain competitor dashboards to provide actionable insights, sharing them with brands and the research team Requirements • Four-year degree in Business, Marketing, or a related subject • 4+ years of experience in marketing strategy, data analytics, or performance marketing • Strong analytical skills with experience using tools like Google Analytics, Looker, or similar • Proficient in Excel or Google Sheets • Experience with content optimization techniques • Proven ability to interpret data and translate it into actionable insights • Strong written and verbal communication skills • Ability to work independently and manage multiple projects simultaneously Apply tot his job