Marketing Coordinator- Hybrid

Remote, USA Full-time
COGIR Real Estate manages retirement residences across the country and is seeking a dynamic Marketing Coordinator to enhance service and quality of life for residents. The role involves implementing marketing campaigns, coordinating projects, and ensuring effective communication with teams and suppliers. Responsibilities Actively participates in residence marketing meetings to support occupancy and business goals Coordinate marketing projects with various stakeholders and ensure cohesion with the team Work with creative services team to brief and execute the production of various communication tools, ads, sales materials, and collateral Participate in planning and publishing content on social networks (especially Facebook) Help manage digital advertising campaigns (Meta, Google) and monitor basic performance (clicks, open rates, conversions, sales force contact points) Support, book, plan and coordinate traditional and digital media planning and execution for various portfolios across all channels: print, out-of-home, TV, radio, digital, newsletters, social networks Participate and support video creation as required Monitor and track plans including deadlines and budgets Process invoices and marketing expenses Produce performance reports as required. Monitor and tracks performance of marketing activities, document actions taken and suggest improvements Excellent verbal and communication skills, solution orientated and proactively contributes to the marketing team Performs all tasks efficiently and effectively at a fast pace, ensuring quality control with graphic standards, positioning of logos, accuracy of contact information for residences, web links, copywriting, spelling, and grammar Manage the production and delivery of marketing materials: brochures, rollups, posters, signs, etc Review, approve and track delivery of materials Ensure implementation in the field (distribution, posting, drop-off at partners, etc.) Ensure that formats and messages are consistent with brand identity and adapt messages and media to local realities and target audiences (prospect-persona profiles, rental issues, seasonality) Actively participates in the quality control of residence information on the web - Updating information, photos and more Feed brainstorming discussions with field observations and optimization proposals Participate actively in campaign post-mortems and feedback to improve future actions Collaborate on projects to enhance the in-residence experience (e.g.: CMS, testimonials, resident portraits, community showcases, etc.) Support the production of content or activations that promote the engagement of residents, families and staff Participate in the development and dissemination of messages and tools highlighting the residence's differentiators (values, ambiance, services, etc.) Research and read up on marketing trends. Give existing training courses to residences on various subjects via TEAMS Maintain a high degree of accuracy and quality control in materials Other duties as assigned Skills Bachelor's degree in a relevant discipline or equivalent experience Minimum of 1–3 years' experience related to the position Strong interpersonal skills Strong organizational skills and ability to manage multiple projects simultaneously Understands the importance of each in the marketing mix to achieve objectives Media and production experience Innate affinity for social networks Company Overview We are 3,800 enthusiasts seeking to make a difference in the lives of our clients. It was founded in 1995, and is headquartered in Brossard, Quebec, CAN, with a workforce of 10001+ employees. Its website is
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