Marketing Manager (Demand Generation & Community Growth)

Simple House Capital Group is hiring a Marketing Manager focused on Demand Generation and Organic Lead Growth. This role builds inbound demand through Facebook Groups, community-led marketing, and organic channels — not paid ads or agency tactics. About the Role (Please Read — This Matters!) Simple House Capital Group acquires and scales service-based businesses (HVAC, roofing, plumbing, electrical, and related trades). Our growth depends on building demand we own, not renting it from agencies or chasing vanity metrics. We’re hiring a hands-on Demand Generation Manager to build and prove an organic lead engine, starting with community-driven channels (primarily Facebook Groups). This role is for someone who: • likes to build things from scratch • is comfortable executing first • enjoys turning chaos into systems • can lead through documentation, delegation, and accountability This is not a CMO or VP role. This is not an agency-style role. This is not a “post content and hope” job. It is a role for a sharp operator who wants ownership, autonomy, and the chance to build something real. What Success Looks Like (First 60–90 Days) Your initial mission is focused and clear: • Build a compliant, repeatable Facebook Groups–based lead engine • Generate inbound conversations with qualified service business owners • Personally execute while documenting what works • Create SOPs so the system can be delegated to VAs or community support No paid ads. No channel sprawl. Proof first. Scale second. What You’ll Personally Do (Early Phase) • Research Facebook Group rules, cadences, and allowed CTAs • Write and test post copy that drives comments → DMs → conversations • Manage early inbound conversations and basic qualification • Track weekly KPIs (activity → conversations → booked calls) • Document workflows, templates, and SOPs in real time How This Role Evolves As systems prove out, you’ll: • Train and manage VAs or community team members • Own KPI tracking and performance reporting • Improve and scale what’s working • Hand off execution while maintaining ownership of outcomes You won’t execute everything forever — but you will own the system end-to-end. If you’re stiiiilllll reading… welcome to the top 1% ...keep going it'll be worth it! What This Role Is NOT • Not “strategy only” • Not graphic-design heavy • Not posting forever • Not running paid ads initially We already work with specialists when needed. Your job is to build the engine, then lead it through systems. What We’re Looking For • Proven experience generating leads organically (Facebook Groups, communities, forums, etc.) • Experience managing people and/or virtual assistants • Comfortable executing hands-on before delegating • Experience building SOPs, playbooks, or repeatable processes • Strong written communication • Service-based business experience is a plus If you’ve built something scrappy, made it work, documented it, and then handed it off — you’ll feel right at home here. Core Values (Non-Negotiable) • Do what you say you’re going to do (#1 — don’t leave home without it) • Have a positive, can-do attitude (Please. For the love of everything. Have this.) • Be a team player (Trash cans to the curb for a neighbor kind of energy.) • Strive to exceed expectations (Minimums are sooooo boring.) • Be accountable and reliable (Just do your job so we can do ours lol!) • Integrity above all else (If this needs explanation… probably not a fit.) We take culture seriously and move fast. If that excites you, great. If not, this won’t be a fit and that's totally ok!:) Work Details • Full-time, remote (Though we do love team travel — beaches tend to hit different this time of year) • Execution-heavy ramp-up period You’ll be building before you’re managing — by design. • Real ownership and room to grow As results prove out, responsibility and scope expand with them. • Build-first philosophy Traditional benefits are reviewed after a successful 90-day ramp-up period. We prioritize autonomy, flexibility, and performance-based upside over corporate perks. As you can probably tell, we’re serious about results — but we like to have fun doing it. If you’re looking for something challenging beyond belief, highly autonomous, and genuinely rewarding, we’d love to meet you. Apply if you’re ready to build something real. And yes — feel free to Google-stalk us like we do. www.simplehousecapital.com If what you see gets you excited (and maybe a little intimidated in a good way), you’re probably in the right place. We’re looking forward to meeting builders. Pay: $56,348.18 - $67,860.17 per year Benefits: • Flexible schedule Work Location: Remote Apply tot his job