Marketing Operations Director (Remote)
About the position We're a growing team, and as we scale, so does our need to expand our marketing operations team. You'll be joining a people-focused company, and as Marketing Operations Director, you will lead and optimize our marketing infrastructure, analytics, and processes. This role is pivotal in ensuring that our SaaS marketing engine runs efficiently, scales effectively, and delivers measurable impact on revenue growth. THE OPPORTUNITY Strategy & Leadership - Business Partner to Chief Marketing Officer and SVP Finance & Operations: Define and execute the marketing operations roadmap aligned with company growth objectives. Partner with senior marketing and sales leaders to ensure operational excellence across demand generation, customer lifecycle, and retention programs. Systems & Technology - Own the Technology Stack for Marketing (own the marketing tech stack (CRM, marketing automation, analytics, attribution tools): Evaluate, implement, and integrate new technologies to improve efficiency and scalability. Data & Analytics, Ability to create an AI set of solutions to provide knowledge in our business from dollars spent to revenue growth. Establish KPIs and dashboards to measure marketing performance, pipeline contribution, and ROI. Drive data governance, ensuring accuracy and consistency across platforms. Streamline campaign execution: Design repeatable campaign processes Build templates, workflows, and automations to scale execution Process Optimization: Streamline lead management, campaign execution, and reporting workflows. Develop best practices for campaign planning, execution, and measurement. Revenue Alignment: Collaborate with Sales Operations to ensure seamless lead handoff and pipeline visibility. Lead Management & Routing Maintain lead scoring & qualification frameworks with hands-on keyboard knowledge to build and modify lead scoring and flows Stay aligned with Sales in terms of MQL definition, routing logic, and SLAs Ensure clear pipeline with Sales Process MQLs from non-digital sources and investigate anomalies Support revenue forecasting and attribution modeling for marketing-driven growth Responsibilities • Define and execute the marketing operations roadmap aligned with company growth objectives. • Partner with senior marketing and sales leaders to ensure operational excellence across demand generation, customer lifecycle, and retention programs. • Evaluate, implement, and integrate new technologies to improve efficiency and scalability. • Establish KPIs and dashboards to measure marketing performance, pipeline contribution, and ROI. • Drive data governance, ensuring accuracy and consistency across platforms. • Design repeatable campaign processes Build templates, workflows, and automations to scale execution • Streamline lead management, campaign execution, and reporting workflows. • Develop best practices for campaign planning, execution, and measurement. • Collaborate with Sales Operations to ensure seamless lead handoff and pipeline visibility. • Maintain lead scoring & qualification frameworks with hands-on keyboard knowledge to build and modify lead scoring and flows • Stay aligned with Sales in terms of MQL definition, routing logic, and SLAs • Ensure clear pipeline with Sales Process MQLs from non-digital sources and investigate anomalies • Support revenue forecasting and attribution modeling for marketing-driven growth Requirements • 8+ years of experience in marketing operations, preferably in SaaS or B2B technology. • Strong expertise in Salesforce, marketing automation (Pardot & Marketo), Google Analytics, Ads & Search Console reporting, LinkedIn campaign reporting, and analytics platforms (preferably BI). • Basic knowledge of Wordpress sites. • Proven track record of building scalable marketing processes and systems. • Deep understanding of demand generation, customer acquisition, and lifecycle marketing in enterprise B2B SaaS. • Excellent leadership, communication, and cross-functional collaboration skills. • Analytical mindset with the ability to translate data into actionable insights. Benefits • Flexibility to work from home or in the office, depending on what works best for you • Unlimited PTO for vacation, sick and mental health days-we encourage everyone to take vacation during the year to ensure dedicated time to spend with loved ones, explore, rest and recharge • 4 recharge days, where the entire company goes on a brief pause in all geographies for 1 day each quarter. This day can be spent in whatever way helps you recharge, to regain energy, and dive back into the next workday • 16 weeks of paid parental leave with health benefits for all parents, plus flexible re-entry schedules for returning to work • $110 a month to cover your cell phone and internet expenses • High-end laptop (Dell XPS or Mac) • Competitive pay and bonus/commission • Comprehensive health, detail, vision, and mental benefit options (PPO, FSA, HSA) • 401k plan with a 3% employer non-election contribution Apply tot his job