Marketing & SEO Specialist (E-commerce – Apparel)
Job Title: Marketing & SEO Specialist (E-commerce – Apparel) Company: OSS Apparel Location: Remote (EST Time Zone) Role Type: Full-time (Junior, Mid, and Senior levels considered) About Us OSS Apparel is a premier full-print company specializing in sublimation, embroidery, screen printing, and promotional products. As we scale our online presence, we are seeking a skilled Marketing & SEO Specialist to drive organic growth, brand visibility, and revenue. Role Overview You will be responsible for end-to-end organic growth across search engines and digital platforms. This role combines SEO strategy, content marketing, analytics, and CRO. The ideal candidate understands fashion e-commerce and knows how to convert traffic into sales. Key Responsibilities - SEO & Technical Optimization: Execute on-page, off-page, and technical strategies. Conduct keyword research for apparel categories, optimize site architecture, and improve Core Web Vitals and mobile UX. - Content & Brand Marketing: Develop SEO-driven content calendars, including styling guides and trend reports. Collaborate with creative teams to ensure consistent brand tone and optimize all metadata and imagery. - Analytics & CRO: Track rankings, traffic, and conversions using GA4, GSC, and Ahrefs/SEMrush. Conduct A/B testing to improve conversion rates and align strategies with paid marketing teams. - Growth & Outreach: Manage backlink building through PR and guest posts. Identify influencer opportunities and stay current with Google algorithm updates and fashion trends. Required Skills & Qualifications - 2–10 years of experience in SEO or digital marketing (E-commerce required). - Proven expertise in technical SEO and hands-on experience with Shopify or WooCommerce. - Proficiency in GA4, Search Console, Ahrefs/SEMrush, and Screaming Frog. - Basic knowledge of HTML/CSS and site performance optimization. - Strong analytical and project management skills. Preferred Qualifications - Experience with fashion or lifestyle brands. - Knowledge of international SEO and multi-location targeting. - Familiarity with CRO, email marketing, and influencer collaborations. Success Metrics (KPIs) - MoM and YoY organic traffic growth. - Keyword rankings for priority categories. - Organic conversion rate and revenue contribution. - Backlink quality and domain authority. Compensation & Benefits - Competitive salary based on experience plus performance-based incentives. - High ownership and visibility in a fast-paced, collaborative environment. - Flexible working options. How to Apply Please send your resume, portfolio or case studies, and a brief summary of your past SEO achievements (specifically regarding traffic and revenue impact) to [email protected] Apply tot his job