Marketing Strategy Specialist - III (Senior)

Primary Talent Partners has a new contract opening for a Marketing Strategy Specialist - III (Senior) to join our pharmaceutical client in Remote - EST coast. This is an 11-month contract to start with the potential for extensions. Pay: $56.00 - $66.00/hr; W2 contract, no PTO, no Benefits. ACA-compliant supplemental package available for enrollment. Schedule: Remote - EST coast required Description: Responsibilities: Global Talent Acquisition (GTA) Employer Branding & Organic Talent Marketing Creative Designer III • Join Global TA's Employer Branding & Candidate Experience team as a creative, data driven storyteller with a sharp eye for brand fidelity. In this hands-on role, you'll turn our EVP into measurable, organic campaigns and multimedia assets, optimizing career sites and social channels while partnering across regions. • We're seeking a collaborative operator with an inclusive mindset—ensuring content is accessible, representative, and compliant—and a bias for action to experiment, learn, and iterate quickly. Help strengthen our global talent pipeline and employer reputation while living our values: focus on what matters, act with urgency, win as one team, experiment and learn, embrace inclusion and belonging, and speak up with an open mind. Creative Production and Tooling • Produce, edit, and adapt organic assets for careers pages, LinkedIn (shared resources), Instagram, Meta, X, YouTube, Global Talent Acquisition internal comms, and events. • Create social-first video (vertical reels/shorts), motion graphics and print/digital ads; ensure platform-ready formats. • Hands-on with Adobe Creative Cloud: Premiere Pro (daily), After Effects (basic-intermediate), Photoshop/Illustrator; Canva for localization/templates. Adobe CC Libraries for collaboration. • Optimize exports and file prep: H.264/HEVC, MP4, WebP, optimized PNG/JPEG; print workflows including color profiles, bleed/margins. • Manage asset libraries, version control, and metadata (SharePoint); uphold brand fidelity, accessibility, and compliance. Responsibilities Strategy, Editorial, and Partnership • Co-design and execute employer branding, candidate experience, and inclusion initiatives that align with company priorities and values. • Turn strategy into campaign plans, content calendars, asset lists, timelines, and KPIs; manage approvals and legal/regulatory review. • Maintain recruitment brand standards and governance; steward the Employer Branding Toolkit and "ready-to-use” assets for global reuse. • Act as a day-to-day partner to TA leaders, Global Comms, and regional teams; attend weekly alignment meetings and drive cross-functional reviews to translate insights into next steps. • Prepare data and present globally on our monthly Branding calls, reporting on best practices, lesson learned and showcasing best in class recruitment marketing campaigns. • Conduct outreach to employee ambassadors to source stories; plan and coordinate content capture across regions to feed social, career site, and campaign needs. • Collaborate cross-functionally to create inclusive, localized content for a variety of audiences throughout the recruitment funnel, including students, emerging talent, and unconventional pathways. Content and Copy • Write, review and edit copy for social captions, landing pages, employee stories and event promos • Guide regional video collection—scripts, shot lists, consent management, basic audio mixing, color grading, pacing—ensuring on-brand visual consistency. Data, Measurement, and Optimization • Monitor KPIs (awareness, engagement, traffic quality, applies) and report performance; build dashboards and present insights to stakeholders. • Use analytics and listening tools (LinkedIn/Talent Insights, Meta Business Suite, X/YouTube analytics, Talkwalker/Sprout Social) for audience insights, content mix, and channel optimization. • Run audits of career sites and social channels; recommend SEO, clarity, consistency, compliance, and brand alignment improvements. • Conduct competitive intelligence; recommend experiments (A/B tests, short form series, employee generated content) and iterate based on data. Operations, Governance, and Vendor Coordination • Coordinate localization needs, content calendars, legal/regulatory approvals, and signed waivers; ensure audit compliance and consent management. • Partner with GTA Tools & Technology to evaluate solutions, implement process improvements, and support light automation. • Set vendors/partners up for success, including onboarding, asset specs, and participate in scheduled check-ins to maintain alignment. Qualifications: Requirements • 5+ years of experience in recruitment marketing, employer branding, content production, or digital marketing with hands-on creative production. • Proficiency in multimedia production and editing: Premiere Pro (daily), After Effects (basic-intermediate), Photoshop/Illustrator; audio mixing and color workflows. • Experience creating social-first video, motion graphics, and cross-platform assets; strong knowledge of platform specs, aspect ratios, captions/subtitles, and export settings for LinkedIn, Instagram, Meta, X, YouTube. • Print/magazine production familiarity: color profiles, bleed/margins, and file prep. • Analytics-driven mindset; experience with LinkedIn/Talent Insights, Meta/X analytics, Talkwalker/Sprout Social; ability to build dashboards, interpret results, and translate findings into optimization recommendations. • Strong copywriting and editing for varied audiences and global markets; attention to accessibility and inclusive language. • Project management skills across matrixed teams; confident presenter who can turn analytics into strategic storytelling. • Collaboration/tools: Figma or Adobe CC Libraries, Canva, SharePoint asset management. • Proficient in PowerPoint and Excel; CRM familiarity (Phenom People) is a plus. • Degree in marketing/communications/media/design preferred but not required; equivalent relevant experience accepted. Nice-to-Have: • Experience with SEO for career sites and landing pages. • A/B testing and creative experiment design. • Ad operations familiarity (ad specs, vendor briefs, working with organic media partners). • Experience coordinating with GTA Tools & Technology on process automation or new platform evaluations. Primary Talent Partners is an Equal Opportunity / Affirmative Action employer committed to diversity in the workplace. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, age, national origin, disability, protected veteran status, gender identity, or any other factor protected by applicable federal, state, or local laws. If you are a person with a disability needing assistance with the application or at any point in the hiring process, please contact us at [email protected] #PTPJobs Apply tot his job