Performance Marketing Lead (Based in Malaysia)

Job Description: Performance Marketing Lead/Manager – Supermom Role Overview: Supermom is seeking a highly skilled Performance Marketing Lead/Manager to lead our paid acquisition efforts, with a primary focus on driving high-quality, cost-effective leads through Meta (Facebook/Instagram) and other paid ad platforms. The ideal candidate will have deep hands-on experience in campaign execution, data-driven optimization, and advanced audience strategies leveraging zero and first-party data. This role will play a critical part in shaping Supermom’s growth by integrating native CRM insights, ensuring accurate tracking, and maximizing the performance and ROI of all paid campaigns. Key Responsibilities: 1. Strategy Execution o Develop, implement, and optimize paid media strategies across Meta and additional platforms (Google Ads, TikTok, etc.) to achieve lead generation and cost-per-lead targets. o Own the end-to-end management of campaigns: audience segmentation, creative briefing, campaign setup, A/B testing, and ongoing optimization. o Lead the integration of zero and first-party data (e.g., CRM, website, lead validity) into paid media strategies for improved targeting, retargeting, and lookalike audience creation. o Collaborate with product, design, and analytics to align campaign messaging and landing page experiences for optimal conversion. 2. Data, Analytics Optimization o Oversee the implementation and maintenance of tracking infrastructure (Facebook Pixel, Meta CAPI, Google Tag Manager, etc.) to ensure accurate measurement of campaign performance and lead validity. o Analyze campaign data and CRM feedback to refine targeting, creative, and bidding strategies, reducing cost per valid lead and improving overall lead quality. o Leverage CDP and CRM audience syncs to minimize lead duplication and maximize audience freshness. o Report on key performance metrics, insights, and recommendations to executive leadership. 3. Technology Tools o Lead the technical setup and troubleshooting of tracking solutions (GTM, Meta Pixel, Meta CAPI, server-side tagging, etc.) o Ensure seamless data flows between website, CRM, and ad platforms, enabling closed-loop reporting and advanced audience targeting. o Stay current with industry trends, platform updates, and privacy regulations affecting paid media and data usage. 4. Leadership Collaboration o Manage and mentor a team of performance marketers and/or external partners, fostering a culture of experimentation and continuous improvement. o Partner with cross-functional teams to ensure marketing initiatives are aligned with business objectives and customer insights. Required Experience Skills • 7+ years of hands-on experience managing large-scale paid ad campaigns, with a strong emphasis on Meta platforms. • Demonstrated expertise in leveraging first-party and zero-party data for campaign optimization, including CRM integrations and audience segmentation. • Advanced proficiency with: o Meta Ads Manager, Google Ads, and other major paid media platforms. o Google Tag Manager (GTM) for pixel and event implementation. o Meta Conversion API (CAPI) and server-side tracking solutions. o Customer Data Platforms (CDPs) and CRM-to-ad platform audience syncs. • Strong analytical skills with the ability to interpret data, generate insights, and drive actionable recommendations. • Experience with A/B testing, creative optimization, and conversion rate optimization. • Excellent communication, project management, and cross-functional collaboration skills. • Up-to-date knowledge of digital marketing trends, privacy regulations, and best practices. Scope of Work Objective: Drive efficient, scalable lead generation for Supermom by executing and optimizing paid media campaigns, with a focus on integrating CRM data and advanced tracking to maximize valid lead volume and minimize cost per acquisition. Key Deliverables • Launch and manage high-performing paid ad campaigns across Meta and other platforms, ensuring best-in-class cost per valid lead. • Implement and maintain robust tracking infrastructure (GTM, Meta Pixel, CAPI) for accurate measurement and attribution. Integrate CRM and website data into paid media strategies, including: o Syncing CRM segments for audience targeting and lookalike modeling. o Feeding back lead validity and conversion data to optimize campaigns. • Regularly analyze campaign and CRM data to identify optimization opportunities, reduce lead duplication, and improve targeting efficiency. • Conduct ongoing A/B testing of creatives, audiences, and landing pages to maximize conversion rates. • Prepare and present detailed performance reports, insights, and strategic recommendations to leadership. • Collaborate with internal teams (product, analytics, design) to ensure campaign alignment and data integrity. • Stay ahead of platform changes, privacy updates, and emerging tools to ensure Supermom’s paid media strategy remains competitive. Success Metrics • Cost per valid lead meets or exceeds target benchmarks. • Achieve revenue targets required for paid channels. • Increased volume and quality of leads driven by paid media. • Improved accuracy and completeness of campaign tracking and attribution. • Effective utilization of CRM and first-party data in campaign optimization. • Demonstrated ROI and incremental growth from paid acquisition efforts. This role is ideal for a data-driven, technically adept marketing leader who thrives on hands-on campaign management, advanced data integration, and measurable business impact. Originally posted on Himalayas