Performance Marketing Specialist (Part-time)

Performance Marketing Specialist (Part-Time) Paid Media + SEO + Google Tools + AI Search Remote |Contract 1099 or W-2 | Part-Time Only $35–$40/hour (DOE) About Crazy Good Marketing (CGM) Crazy Good Marketing (CGM) is a national, fully remote marketing agency built for execution, speed, and results. We’re a lean team of experienced marketers who step in, get work done, and deliver measurable impact across multiple client accounts. No fluff. No handholding. Just smart, disciplined execution. The Role (Part-Time. Multi-Client. Doer.) We’re looking for a hands-on performance marketer who can confidently manage multiple client accounts and set up, maintain, and optimize Google’s marketing and analytics tools. This is a part-time, execution-first role. You will be in the platforms—launching campaigns, configuring tracking, fixing issues, and optimizing performance. This is not a coordinator or strategy-only position. What You’ll Own: Paid Media Execution • Build, launch, and optimize campaigns across platforms such as: • Facebook & Instagram • TikTok • Google Ads (Search, Display, Retargeting) • Manage budgets, bids, audiences, creative testing, and optimization SEO & Search Execution • Keyword research and intent mapping • On-page SEO execution (meta titles, descriptions, structure) • Local SEO and Google Business Profile management • Content and site optimization recommendations • Adapt strategy for AI-influenced search behavior (SGE, zero-click, intent-based discovery) Google Tools Setup & Management (Critical) • Google Analytics 4 (GA4) setup, configuration, and troubleshooting • Google Search Console setup, monitoring, and optimization • Google Tag Manager setup, tagging, events, conversions, and debugging • Conversion tracking across paid platforms • Data validation and ongoing tracking accuracy Performance & Optimization • Monitor KPIs and make data-driven optimizations • Run A/B tests, funnels, heatmaps, and CRO experiments • Use tools like SEMRush, Screaming Frog, and similar platforms • Clearly demonstrate ROI and performance improvements to clients Collaboration & Delivery • Work with content, design, and video teams to ship creative that converts • Communicate directly with clients when needed • Manage priorities across multiple clients without things slipping • Track time accurately and deliver work on schedule Required Experience & Skills: • 4+ years of hands-on SEO and SEM experience • Proven experience running and optimizing paid campaigns • Strong experience setting up and managing Google tools, including: • Google Analytics 4 • Google Search Console • Google Tag Manager • Solid understanding of performance marketing and conversion optimization • Working knowledge of WordPress environments • Experience managing multiple clients simultaneously • Strong analytical, troubleshooting, and problem-solving skills • Highly responsive, organized, and accountable • Comfortable working independently with minimal oversight • This is not a typical 8am-5pm role but expected to respond to clients and address needs during standard business hours Nice to Have (Not Required): • TikTok Ads experience • LinkedIn Ads or Sales Navigator experience • CRO or landing page optimization experience • Familiarity with AI search optimization tools or workflows What This Role Is Not • Not full-time • Not leadership • Not strategy-only • Not a training role This is for someone who executes consistently, sets up tracking correctly, and keeps performance moving across multiple accounts. Location & Eligibility: • Strong preference for Colorado-based candidates • Open to candidates in U.S. time zones (PT–ET) • Must be authorized to work in the United States • No offshore candidates or agencies Why CGM? • Clear scope and expectations • Variety of client work • Flexible part-time structure • Performance-driven culture • Work that ships and shows results If you’re a part-time performance marketer who can run ads, manage SEO, and properly set up Google’s tracking stack without how-to guidance, we want to talk! Apply tot his job