Planner, Pricing Strategist
About the position Responsibilities • Market Analysis: • Monitor industry trends to identify opportunities and threats that would impact pricing decisions. • Monitor competitors' pricing strategies and promotional activities to understand their positioning in the market, provide insights on those pricing dynamics, and recommend appropriate responses to maintain a competitive edge. • Conduct in-depth market research, both internally and externally, to gather insights on customer preferences, pricing sensitivity, and buying behavior. • Cost Analysis: • Evaluate the cost structure of products, including production, distribution, marketing, damages, and all associated selling expenses, to ensure bottom-line pricing aligns with profit margin goals. • Pricing Strategy Development: • Develop and recommend pricing strategies for all sales channels that consider factors such as product uniqueness, target customer, and overall value proposition. • Propose tiered pricing, bundling, or other promotional strategies to cater to different customer segments and maximize overall revenue. • Price Optimization, Testing, and Implementation: • Work closely with the various teams to ensure smooth implementation of new pricing strategies. • Analyze historical sales data and pricing information to identify patterns and correlations that guide pricing adjustments. • Utilize pricing models and software tools to simulate and forecast the impact of various pricing scenarios on revenue and profitability. • Design and execute price tests to evaluate the impact of pricing changes on customer behavior and financial outcomes. • Monitor the results of implemented pricing strategies and iterate based on performance feedback. • Data Analysis and Reporting: • Gather and analyze data from various sources to generate reports and dashboards that provide insights into pricing performance and effectiveness. • Present findings and recommendations to management in a clear and actionable manner. • Recommend peripheral pricing software to utilize and integrate with our existing systems for streamlined and improved pricing functionality across our omni-channel platform. Requirements • Minimum 5 - 10 years of experience in similar analytical and planning roles in omni-channel within the consumer product goods industry • Proficiency in pricing, data analysis, and statistical tools, as well as market trends • Strong analytical skills with experience in data analysis and interpretation • Excellent communication and presentation skills • Detail-oriented with a high level of accuracy in pricing calculations • Experience with financial modeling and forecasting • Ability to work independently and meet tight deadlines • Proficient in Microsoft Excel, including VLOOKUP and Pivot Tables Nice-to-haves • Microsoft PBI, Tableau, and/or SQL knowledge is a plus, but not required Apply tot his job