Product Manager 2, Digital Assets Management - (Hybrid, Seattle)

NOTE: This position is located at Nordstrom's downtown Seattle headquarters and follows a hybrid work model, with four days in the office and one remote workday each week. Nordstrom is a leading fashion retailer that has offered the very best of on-trend product for men, women, and children since 1901. Today, we're shaping the future of retail—powered by technology and designed around customer shopping preferences in a digital-first world and in our stores. We're looking for a product manager who's passionate about the lifecycle of visual content—from the moment images are captured on set or generated through AI, to how they're organized, shared, and used to bring our brand to life. You'll shape how Nordstrom manages thousands of creative assets that power our customer experience. In this role, you'll navigate the evolving landscape where content is both captured by photographers and generated through AI—ensuring both are managed effectively. You'll partner directly with photographers, stylists, and creative teams to understand how content moves from concept to camera to customer, identifying opportunities to streamline workflows and enhance our visual storytelling. As a Product Manager 2 within the Customer Experience Product Management organization, you'll lead our Digital Asset Management (DAM) strategy—that's how we organize, store, and distribute our photography, product images, videos, and creative content across the company. You'll work across industry-leading solutions such as Adobe AEM Assets and proprietary Nordstrom applications to power the content pipeline for campaigns, creative operations, and merchandising for both Nordstrom and Nordstrom Rack. Success in this role requires experience leading complex products in high-ambiguity environments, partnering across multiple stakeholder groups, and balancing strategic vision with hands-on execution from concept through ongoing evolution. A day in the life… • Define and drive the visual content strategy aligned with Nordstrom’s digital priorities, ensuring a clear product vision and roadmap. • Develop and evolve the content management capability roadmap in collaboration with Marketing, Creative, and Technology leaders. • Lead strategic alignment with Adobe through quarterly business reviews, ensuring Nordstrom’s goals are reflected in Adobe’s product roadmap. • Promote adoption and innovation in visual content management by staying ahead of industry trends, GenAI advancements, and automation opportunities. • Optimize end-to-end content workflows by partnering with photographers, stylists, and creative teams—from concept to customer delivery. • Collaborate cross-functionally with Digital Merchandising, Campaign, Product Management, and Engineering to ensure seamless asset flow and technical execution. • Oversee the full product lifecycle of digital asset tools—from discovery to sunset—while evaluating new technologies and integration opportunities. • Ensure successful product launches through coordinated planning, performance analysis, and continuous improvement based on metrics and feedback. You own this if you have… • Bachelor's degree in Business, Engineering, Computer Science, or equivalent experience • 3+ years of experience in product management, creative operations, or content production. • Background working with photographers, creative teams, or visual content workflows and understanding of how images and assets flow through an organization (retail, e-commerce, publishing, etc.). • Familiarity with Digital Asset Management (DAM), Product Information Management (PIM), Content Management Systems (CMS), or similar content management platforms in a large enterprise or retail environment, preferred. • Proven ability to inspire and lead teams, with strong cross-functional collaboration skills, and experience defining, measuring, and improving processes to drive operational excellence. • Technical fluency in software development principles, Agile methodology, and testing practices and strong analytical, critical thinking, and problem-solving skills with the ability to translate complex technical concepts for non-technical audiences. • Strong organizational and time-management capabilities and excellent written and verbal communication skills, including executive-level presentation. #LI-Hybrid #LI-CH1 We’ve got you covered… Our employees are our most important asset and that’s reflected in our benefits. Nordstrom is proud to offer a variety of benefits to support employees and their families, including: • Medical/Vision, Dental, Retirement and Paid Time Away • Life Insurance and Disability • Merchandise Discount and EAP Resources A few more important points... The job posting highlights the most critical responsibilities and requirements of the job. It’s not all-inclusive. There may be additional duties, responsibilities and qualifications for this job. For Los Angeles or San Francisco applicants: Nordstrom is required to inform you that we conduct background checks after conditional offer and consider qualified applicants with criminal histories in a manner consistent with legal requirements per Los Angeles, Cal. Muni. Code 189.04 and the San Francisco Fair Chance Ordinance. For additional state and location specific notices, please refer to the Legal Notices document within the FAQ section of the Nordstrom Careers site. Applicants with disabilities who require assistance or accommodation should contact the nearest Nordstrom location, which can be identified at www.nordstrom.com. Please be mindful that there may be legal notices and requirements related to this job posting that are specific to your state. Review the Career Site FAQ’s for relevant information and guidelines. © 2022 Nordstrom, Inc Current Nordstrom employees: To apply, log into Workday, click the Careers button and then click Find Jobs. Nordstrom keeps job postings open for at least one day after the posting date. Pay Range Details The pay range(s) below has been provided in compliance with state specific laws. Pay ranges may be different for other locations. Pay offers are dependent on the location, as well as job-related knowledge, skills, and experience. $121,500.00 - $188,500.00 Annual This position may be eligible for performance-based incentives/bonuses. Benefits include 401k, medical/vision/dental/life/disability insurance options, PTO accruals, Holidays, and more. Eligibility requirements may apply based on location, job level, classification, and length of employment. Learn more in the Nordstrom Benefits Overview by copying and pasting the following URL into your browser: Apply tot his job