Product Marketing Manager, Ads

The opportunity Unity’s Grow business empowers developers and publishers to build profitable and scalable applications through AI/ML-powered user acquisition, monetization, and engagement tools. With products including Unity Ads, LevelPlay mediation, and Tapjoy Offerwall, the Grow platform reaches billions of users across the mobile app ecosystem and plays a critical role in Unity’s real-time 3D (RT3D) creator economy. We’re seeking a strategic and execution-focused Product Marketing Manager to lead Go-To-Market for our Grow product suite. You’ll anchor around customer personas and define the positioning, GTM strategy, and product marketing execution. This is a deeply cross-functional role that bridges product value and customer outcomes across gaming and mobile audiences. You’ll partner closely with Product, Sales, and Marketing to align product innovation with go-to-market impact. What you'll be doing • Customer and Persona Segmentation - Define clear, actionable customer personas (e.g., major mobile publishers with multiple titles, indie devs, monetization managers, UA specialists) with distinct needs and use cases. Bring these insights into product design, alpha/beta programs, and strategic briefings. • Positioning/Messaging - Craft messaging that translates technical features - especially AI/ML-powered products - into clear customer value for mobile developers and marketers. Lead the creation and quarterly refresh of messaging frameworks informed by customer feedback and competitive insights. • Go-to-Market Leadership - Own GTM plans for major launches, platform integrations, and feature rollouts. Ensure alignment with sales, marketing, and product goals. Run retros on user adoption and sales impact. • Sales Enablement and Growth Marketing - Partner with revenue teams to deliver playbooks, battle cards, pitch decks, and customer-facing collateral. Ensure frontline teams are equipped with competitive narratives. • Voice of the Customer - Serve as a conduit for customer and community insights. Inform product roadmap decisions with real-world feedback, market trends, and competitive analysis. • Thought Leadership & Awareness - Drive external-facing narrative on how Unity helps mobile devs succeed. Represent Grow in industry events, briefings, and partnership meetings. What we're looking for • 6-8 years of experience in product marketing, growth marketing, or go-to-market strategy, preferably in AdTech, mobile apps, gaming, or SaaS. • Experience with AI/ML applications in advertising, user acquisition, or monetization, and the ability to translate complex technical concepts into clear marketing narratives. • Deep understanding of mobile advertising, in-app monetization, and programmatic ecosystems (e.g., mediation, bidding, eCPM optimization). • Strong storytelling, positioning, and writing skills—able to simplify complex technology for multiple audiences. • Proven success in leading cross-functional GTM initiatives, ideally in a matrixed or global org with a product portfolio created from concept to scale. • Strong business acumen, data literacy, and ability to align product marketing with revenue objectives. • Experience working with product teams and a track record of influencing roadmap decisions. • Comfortable managing ambiguity, prioritizing across multiple product lines, and operating at both strategic and tactical levels. Additional information • Relocation support is not available for this position • Work visa/immigration sponsorship is not available for this position Life at Unity We offer a wide range of benefits designed to support employees' well-being and work-life balance. You can read more about them on our career page. Unity [NYSE: U] is the leading platform to create and grow games and interactive experiences. Creators, ranging from game developers to artists, architects, automotive designers, infrastructure experts, filmmakers, and more, use Unity to bring their imaginations to life across multiple platforms, from mobile, PC, and console, to spatial computing. As of the third quarter of 2024, more than 70% of the top 1,000 mobile games were made with Unity, and in 2024, Made with Unity applications had an average of 3.7 billion downloads per month. For more information, please visit Unity. Unity is a proud equal opportunity employer. We are committed to fostering an inclusive, innovative environment and celebrate our employees across age, race, color, ancestry, national origin, religion, disability, sex, gender identity or expression, sexual orientation, or any other protected status in accordance with applicable law. Our differences are strengths that enable us to support the growing and evolving needs of our customers, partners, and collaborators. If you have a disability that means there are preparations or accommodations we can make to help ensure you have a comfortable and positive interview experience, please fill out this form to let us know. This position requires the incumbent to have a sufficient knowledge of English to have professional verbal and written exchanges in this language since the performance of the duties related to this position requires frequent and regular communication with colleagues and partners located worldwide and whose common language is English. Headhunters and recruitment agencies may not submit resumes/CVs through this website or directly to managers. Unity does not accept unsolicited headhunter and agency resumes. Unity will not pay fees to any third-party agency or company that does not have a signed agreement with Unity. Your privacy is important to us. Please take a moment to review our Prospect Privacy Policy and Applicant Privacy Policy. Should you have any concerns about your privacy, please contact us at [email protected]. #SEN #LI-CW2 • Note: Certain locations require a good faith disclosure of the base salary range for the role. The actual salary for the successful candidate may differ based on location, experience, and other job-related factors. Gross pay salary $94,100—$141,100 USD Apply tot his job