Product Marketing Specialist, Client Retention and Feature Adoption

• * Primary Responsibilities: • * Provide GTM support for enablement initiatives, ensuring alignment with overall product marketing strategies. Own the product page copy and graphic updates based on new releases and overall strategy from product marketing segment leads. Partner with product marketing segment leads to develop new feature messaging and select appropriate graphics. • Have 4-5 years B2B/SaaS product marketing experience and proven success in managing end-to-end client feature adoption, retention and upsell/cross-sell campaigns. • Expert storyteller with a passion for taking complex subject matter and simplifying it into tangible outcomes that will resonate with a bolthires audience. • Investment management marketing experience preferred. • Excellent writing skills for crafting high-performing emails and creating content and collateral (including data sheets, fact sheets, case studies, etc.). • Successful track record of working in a collaborative, cross-functional team. • Creativity with out-of-the box thinking and an interest in trying and learning new things. • Self-directed, resourceful, and accountable with a positive “can do” attitude. • Familiarity with Product Marketing and Management Model preferred. • Experience with marketing automation platforms like Marketo, Pardot, Knak is a must for this role. • Secure Wealth: • * 401(k) program with 6% employer match, Employee Stock Purchase Program with 15% discount, Student loan repayment program up to $10k, Company paid life and disability plans, Generous paid time off • Prioritize Health: • * Comprehensive medical, dental and vision coverage, Health spending account with employer contribution, Paid flex days to support mental wellbeing, Gym membership discounts • Care for Family: Hybrid home/office schedule (for most positions), Paid parental leave, Fertility benefits, Paid bereavement leave • Connect with Community: • * Company gift matching program, Employee resource groups, Paid volunteer days • Grow Career: • * Education Assistance Program, Robust job skills training and Professional development opportunities At Nasdaq, we’re proud to be the engine behind the world’s capital markets. But we don’t stop there. We build the technology that drives transparency, trust, and access—helping economies grow and people thrive. Our purpose is to advance economic progress for all. Whether you’re a client, a colleague, or part of our broader community, we’re here to move markets—and possibilities—forward. Join our to stay in the loop on upcoming roles, events, and new opportunities across Nasdaq. Our hybrid work model, Nasdaq Blend, gives you flexibility to do your best work—whether that’s from home, in the office, or a mix of both. Check the job listing or reach out to our team for role-specific details. We’re a global team of over 8,500 innovators across 38 countries, united by a shared purpose: advancing economic progress for all. It’s not just what we do—it’. #J-18808-Ljbffr Apply tot his job Apply tot his job