Public Relations Manager - 2 Days In Office
About the position Responsibilities • Spearhead the creation and implementation of comprehensive PR strategies that align with overarching business goals and brand identity. • Orchestrate all facets of PR campaigns, including proactive media outreach, compelling content development, and impactful event management. • Establish clear KPIs and meticulously track PR performance, providing insightful reports and actionable recommendations. • Conceptualize and implement innovative consumer-facing PR campaigns that build brand desire and engagement. • Design and implement effective internal communication strategies that foster transparency, engagement, and a unified brand message. • Develop and distribute engaging timely announcements, and other informative communication materials. • Facilitate clear and consistent communication flow across all internal departments. • Create strong, mutually beneficial relationships with key journalists, editors, and producers across key trade publications. • Proactively secure high-impact media placements that enhance brand prestige and product visibility. • Craft persuasive press releases, engaging media kits, and compelling story angles that resonate with target media. • Develop and execute targeted PR strategies to support wholesale partnerships, trade show participation, and industry recognition. • Generate positive and influential media coverage for new collections, collaborations, and trade initiatives. • Develop compelling content and narratives for consumer-focused media outlets and digital platforms. • Collaborate with retail partners to develop and support localized PR initiatives and marketing efforts. • Create and disseminate relevant PR materials and guidelines to ensure consistent brand messaging across all retail touchpoints. • Create communication strategy for sending key messages & updates to retail partners • Plan and execute high-profile trade press events, product launches, and exclusive brand experiences. • Manage all logistical aspects, media attendance, and post-event follow-up to ensure maximum impact. • Curate and manage press appts during key trade show moment Requirements • Strategic Communications Planning: Proven ability to develop comprehensive PR strategies that align with business objectives and drive measurable brand awareness • Media Relations Mastery: Extensive experience building and maintaining relationships with journalists, editors, and key media influencers across trade and consumer publications • Content Creation Excellence: Strong storytelling abilities with expertise in crafting compelling press releases, media kits, and narrative development for diverse audiences • Event Management Leadership: Track record of planning and executing high-impact press events, product launches, and trade show activations • Crisis Communication Management: Ability to navigate sensitive communications and maintain brand reputation during challenging situations • Multi-stakeholder Coordination: Experience managing complex communication flows between internal teams, retail partners, and external media contacts • Brand Messaging Consistency: Proven ability to maintain unified brand voice across all communication channels and stakeholder touchpoints • Industry Network Development: Demonstrated success in building influential professional networks and leveraging relationships for strategic business outcomes Apply tot his job