[Remote] Marketing & CRM Automation Manager

Note: The job is a remote job and is open to candidates in USA. Woliba is an AI-powered People Operations and Wellbeing platform that helps organizations create healthier, more engaged, and higher-performing teams. They are seeking a Marketing & CRM Automation Manager to drive and convert Marketing Qualified Leads (MQLs) through targeted automation, CRM optimization, and coordinated campaigns. Responsibilities • Own lead generation and nurturing campaigns to move contacts from awareness to discovery call. • Continuously monitor MQL volume, quality, and conversion rates, optimizing workflows to increase performance. • Manage Woliba’s Pipedrive CRM to ensure accurate data capture, tagging, segmentation, and reporting. • Build automations and lead scoring models that identify and prioritize MQLs for follow-up by the SDR team. • Develop and execute email automation and lead nurture workflows in Brevo (Sendinblue) and other tools. • Personalize communication by audience segment, funnel stage, and engagement history. • Partner with the Senior SDR and leadership team to ensure MQLs are properly routed, tracked, and converted. • Establish clear feedback loops between Marketing and Sales to continually improve MQL quality. • Implement lead capture forms, UTM tracking, and analytics tools to identify inbound interest and score web visitors. • Sync website interactions directly with CRM records for better attribution. • Create dashboards and reports to track MQL generation, conversion rates, and campaign ROI. • Identify bottlenecks, test new automations, and iterate based on data insights. Skills • 3–6 years in Marketing Automation, CRM Management, or RevOps, ideally within B2B SaaS. • Hands-on experience with Pipedrive, Brevo (Sendinblue), and integrated marketing systems. • Deep understanding of lead scoring, MQL definition, and funnel optimization. • Proficient in campaign analytics, attribution tracking, and dashboard building. • Strong collaboration skills across Sales and Marketing teams. • Excellent written and verbal communication in English and Spanish. • Self-starter comfortable working remotely in a fast-paced, data-driven environment. Benefits • Competitive salary and performance-based bonus opportunities tied to MQL and pipeline metrics. • Remote-first flexibility with a mission-driven, collaborative team. • Career path toward Marketing Operations Lead or Revenue Operations Manager roles. • Opportunities to travel for team retreats and client events. Company Overview • Woliba è il Business Park di Roma in zona EUR di proprietà di Fondo Laurus gestito da Dea Capital Real Estate SGR. It was founded in undefined, and is headquartered in Roma, Lazio, IT, with a workforce of 51-200 employees. Its website is Apply tot his job Apply tot his job