[Remote] Marketing Technology ROI Manager

Note: The job is a remote job and is open to candidates in USA. Confluent is a company focused on transforming how data is utilized and shared. The Marketing Technology ROI Manager will be responsible for ensuring financial accountability and performance transparency across Confluent's marketing technology ecosystem, collaborating with various teams to optimize technology investments and operational processes. Responsibilities • Manage the budget lifecycle process for the MarTech stack - including forecast planning, tool renewals, and alignment with Procurement, Legal, Finance, InfoSec, and Marketing partner teams • Build measurement frameworks, dashboards, and reporting for Martech ROI utilizing system usage to performance benchmarks and cost-to-value scoring models • Own the creation of documentation in collaboration with lead system owners for the lead management process and enablement with stakeholders • Develop and lead a formal governance structure for Martech procurement, intake, onboarding, deployment, and deprecation • Partner with Insights & Analytics to define measurable success criteria, operational KPIs, and performance tracking for key Martech systems and lead workflows • Create documentation and repeatable processes that standardize how we evaluate new tools, renew existing investments, and retire under-performing platforms • Collaborate with product champions to identify redundancy, optimization opportunities, license efficiency improvements, and workflow consolidation • Partner with leadership to ensure marketing systems investment decisions align with broader business strategy, platform architecture, and long-term roadmap • Track and communicate system health, outcome contribution, ROI trends, and investment performance to stakeholders Skills • 5+ years experience in a marketing operations, revenue operations, Martech management, procurement management, or analytics roles with exposure to budgeting and Martech • Experience managing Martech portfolios and/or working with systems such as Marketo, Salesforce, LeanData, ZoomInfo, or similar • Strong financial and analytical acumen - including experience with forecasting and ROI analysis • Experience building dashboards or reporting methodologies using BI or analytics tools (e.g., Looker, Power BI, Tableau, or similar) is a plus! • Strong program management skills and experience operationalizing governance frameworks • Ability to interpret data and communicate recommendations clearly to cross-functional and executive audiences • Demonstrated experience improving operational processes, reducing inefficiency, or optimizing cost structures across teams or platforms • Strong cross-functional partnership mindset • Bachelors in Marketing, Operations, or comparable experience • Strong team player with a positive attitude. A self-starter with a mindset to investigate solutions and to optimize and improve our systems processes through measurable outcomes • Experience with Allocadia Company Overview • Confluent offers a streaming platform based on Apache Kafka that enables companies to easily access data as real-time streams. It was founded in 2014, and is headquartered in Mountain View, California, USA, with a workforce of 1001-5000 employees. Its website is Company H1B Sponsorship • Confluent has a track record of offering H1B sponsorships, with 142 in 2025, 107 in 2024, 91 in 2023, 155 in 2022, 119 in 2021, 50 in 2020. Please note that this does not guarantee sponsorship for this specific role. Apply tot his job