Remote Marketing Website Strategy Director
About the position This position is posted by Jobgether on behalf of a partner company. We are currently looking for a Senior Marketing Web Strategy Manager - REMOTE. In this role, you will be responsible for driving our web presence strategy across various platforms to meet the objectives of the organization. You will collaborate with cross-functional teams, including content marketing, digital marketing, and product branding, to enhance user experience and engagement. Your leadership will be paramount as you manage several initiatives aimed at optimizing our B2B website, ensuring it aligns with our growth strategy. This is a unique opportunity to influence web interactions and customer acquisition while navigating a fast-paced digital landscape. Responsibilities • Drive the evolution of web strategy to meet company reputation and enablement goals. • Improve the effectiveness of the website to increase visitor engagement and customer acquisition. • Partner with brand and design teams to create a holistic visual experience. • Refine overall user experience through high-impact experiments and updates. • Collaborate with the Marketing team on messaging and website content strategy. • Establish core web KPIs and reporting cadence for data-driven optimizations. • Own landing page conversion optimization strategy for improved acquisition. • Design and implement AI solutions to enhance website experience for conversions. • Develop and direct SEO and GEO strategies to enhance visibility and traffic. • Leverage analytics for continuous improvements across websites. Requirements • 5-7+ years of experience managing B2B websites. • Proven experience leading in-house and offshore web developers. • Solid track record of exceeding goals in fast-paced global environments. • Deep understanding of web design trends and industry best practices. • Expertise in UI design and web production techniques. • Advanced knowledge of WordPress, Google Analytics, and project management tools. • Basic knowledge of web technologies including HTML, CSS, JavaScript. • Experience with SEO and GEO to optimize search results. • Excellent communication skills for articulating ideas and design rationales. • Ability to manage multiple projects in a fast-paced environment. Benefits • Competitive salary and variable compensation plans. • Equity options and flexible health and wellness benefits. • Generous PTO, Annual Company Holidays, Health Days, and Summer Fridays. • Access to LinkedIn Learning and mentorship programs. • Paid volunteer hours and company-wide charitable activities. • Supportive and inclusive company culture with Employee Resource Groups. Apply tot his job