[Remote] Sales Development Representative (Remote)

Note: The job is a remote job and is open to candidates in USA. Criteria Corp is a company focused on driving enterprise sales goals through a dynamic Sales Development Representative role. The SDR will generate qualified leads, engage with potential customers, and ensure a seamless handoff to Sales Executives. Responsibilities Conducting strategic account research to identify key decision-makers and business challenges Utilizing a multi-channel approach to engage and nurture potential customers, ensuring a seamless transition of Sales Qualified Leads (SQLs) to Sales Executives Promptly addressing prospect inquiries and effectively communicating Criteria’s solutions for their hiring challenges Achieving key performance indicators related to outbound activity and SQL generation Ensuring the integrity of data management and providing actionable market insights to the sales and marketing teams Maintaining a thorough understanding of Criteria’s product offerings to articulate their value proposition Following established lead management protocols and engaging in continuous learning Leveraging intent data to proactively target organizations with active buying signals and support Sales Executives with additional lead generation initiatives Skills Proven ability to engage and qualify prospects, effectively communicating Criteria's unique value proposition Proficiency in persuasive written and verbal communication Familiarity with SDR tools such as ZoomInfo, LinkedIn Sales Navigator, Gong, and Salesforce Competence in developing outreach cadences and email templates Understanding of prospect profiles and personas Strong collaboration and teamwork capabilities Insight into industry trends, technologies and competitive landscape Company Overview Criteria is a talent success company that helps organizations make more objective, evidence-based talent decisions that both reduce bias and drive outcomes. It was founded in 2006, and is headquartered in West Hollywood, California, USA, with a workforce of 51-200 employees. Its website is