[Remote] SVP, Engagement Strategy

Note: The job is a remote job and is open to candidates in USA. BGB Group is a healthcare communications agency that offers a wide range of services. They are seeking an experienced and visionary SVP, Engagement Strategy to lead the omnichannel and experience strategy for new business and growth-focused initiatives, collaborating closely with various teams to build compelling engagement narratives. Responsibilities • Lead the development of omnichannel and engagement strategies that anchor BGB’s pitch and new business narratives. • Translate customer, data, and category insights into compelling, simplified engagement stories tailored to prospective client needs. • Create experience frameworks, opportunity maps, and engagement roadmaps that elevate our pitch offerings and differentiate BGB in the market. • Shape customer journeys, personas, and segmentation models for pitch work—bringing HCPs, patients, caregivers, and other stakeholders to life with clarity and impact. • Integrate behavioral insights, data, and channel strategy into holistic experience design. • Serve as a core engagement strategy presenter during pitches and workshops, articulating strategic choices with clarity and authority. • Tell the engagement story in a way that is crisp, compelling, and tailored to prospective client challenges and opportunities. • Partner closely with Creative Directors to ensure engagement strategies align seamlessly with creative concepts and storytelling. • Work with analytics, media, medical strategy, and account teams to build integrated engagement narratives and omnichannel frameworks. • Support pipeline planning and opportunity assessment with Business Development leadership. • Stay ahead of healthcare, digital, and omnichannel experience trends to shape BGB’s new business strategy and capabilities. • Bring innovative thinking to channel strategy, data-driven engagement, CRM/precision marketing, and emerging CX technologies. • Mentor and guide the engagement strategy team, fostering excellence in experience design, omnichannel planning, and insight-driven strategic thinking. • Develop and evolve BGB’s engagement strategy tools, frameworks, methodologies, and pitch processes. • Contribute to expanding CX/engagement strategy capabilities across the agency. • Play a pivotal role in RFP responses, pitch strategy, and new business planning. • Help BGB evolve its positioning and capabilities in ways that support long-term agency growth. Skills • Bachelor’s degree required • Proven ability to lead teams, mentor talent, and drive strategic excellence in fast-paced, high-stakes environments. • Outstanding presentation, communication, and storytelling skills—especially within pitch and executive client settings. • Deep understanding of omnichannel strategy, customer behavior, segmentation, journey mapping, and measurement. • Strong grasp of healthcare ecosystems (HCP, patient, payer, caregiver) and the channel behaviors within each. • Skilled in integrating insights, data, and technology into cohesive engagement plans. • Comfortable navigating ambiguity, managing complexity, and driving clarity across cross-functional teams and client conversations. • 15+ years of experience in customer engagement, omnichannel strategy, CX, or digital marketing, ideally within healthcare, pharma, or life sciences. • Demonstrated experience developing engagement strategy for pitches or new business efforts is strongly preferred. • Advanced degree preferred. Company Overview • BGB Group is a marketing company that specializes in scientific communications, strategic consulting, and promotional advertising services. It was founded in 2005, and is headquartered in New York, New York, USA, with a workforce of 501-1000 employees. Its website is Apply tot his job