SEM Analyst

About Us: Accelerated Digital Media is a digital marketing agency with a focus on performance media management across paid search and paid social channels. Our culture prioritizes our team and values high standards. We welcome fresh perspectives, champion collaboration, and cultivate individual accountability to meet our ambitious growth objectives. Specializing in direct-to-consumer brands, we excel in healthcare, specifically digital health, and e-commerce, including a range of consumer products. We’re seeking a talented and results-driven SEM Analyst to join our team of marketing experts. If you’re passionate about digital marketing, love optimizing campaigns, and are ready to take your Search Engine Marketing skills to the next level, this is the role for you! Responsibilities: • Execute campaign builds, ad copy launches, and other account management tasks across platforms like Google Ads and Microsoft Advertising, ensuring alignment with campaign objectives and brand guidelines. • Perform keyword research and provide detailed breakouts of keyword categories, search volume, and gaps in existing coverage to enhance targeting and campaign performance. • Bid and budget according to performance and pacing goals, monitoring daily spend and adjusting bids to optimize cost-per-click, conversions, and return on ad spend. • Analyze account data to identify trends in performance, propose next steps for A/B tests, and uncover opportunities for overall account growth and efficiency. • Prepare reports in a client-facing format, including high-level recommendations, visualizations, and key performance indicators. • Monitor campaign performance daily using platform-specific dashboards to track KPIs and ensure campaigns meet performance targets. • Conduct competitive analysis to identify competitor strategies, keyword opportunities, and market positioning, providing insights to senior team members. Qualifications: • Bachelor’s degree or higher required • 6+ months of relevant experience • Excellent written and verbal skills • Introductory experience with Excel / Google Sheets with an interest in data aggregation and analysis • Familiarity with the Google Ads platform • The ability to work under tight deadlines • This remote position is for US-based and Canadian-based candidates only. Why Join ADM: • We offer a competitive salary and performance-based bonuses. • We invest in our team by empowering new ideas and providing opportunities for continuous professional development • We foster an open, supportive, and productive culture that extends into the homes of our remote workers around the continent. • We work with innovative & transformative digital health brands as well as the fastest-growing e-commerce companies • Up to 90% company sponsorship for health, dental, and vision • 401K with employer match program • Generous PTO for all employees How to : If you’re ready to take your SEM career to new heights and be part of a dynamic team that’s driving digital success, we invite you to ! Join us in shaping the future of digital marketing and be a key player in our success at Accelerated Digital Media. Accelerated Digital Media is an equal opportunity employer. We encourage applications from candidates of all backgrounds and experiences. #BI-Remote Our Culture Our clients do important work, and to support them, we know that we need an exceptional team. That’s why we recruit the most talented individuals from across the country and invest significant time and resources into their personal and professional development. ADM fosters an open, supportive, and productive culture that extends into the homes of our remote workers around the continent. Our culture is instrumental to the high-quality results we deliver for our clients. All staff have the option to work remotely and enjoy exceptional benefits and development opportunities. If you’re an expert marketer looking to sharpen your skills and make a difference in a dynamic, fast-paced agency environment, we want to hear from you. Our Benefits • Compensation in the top 25% of the industry • Quarterly review of promotions • 90-100% company sponsorship for health, dental, and vision care • 401K with employer match • Generous PTO • 11 Nationally recognized holidays • Monthly virtual company-sponsored events • Sponsored development and training opportunities Apply tot his job