Senior Integrated Campaign Manager

We’re looking for a strategic, data-driven Senior Integrated Marketing Manager to lead go-to-market strategy, positioning, and campaign execution for ACTIVENet, our flagship recreation management platform. This is a unique hybrid role that sits at the intersection of Product Marketing and Demand Generation. You won’t just hand off messaging to a campaign team—you will own the narrative from concept to click. You will serve as the subject matter expert for ACTIVENet, defining the "who" and the "what" (positioning/messaging), while actively driving the "how" (campaign strategy/design). You’ll partner cross-functionally with Product, Sales, Customer Success, and Implementation to ensure our solutions meet real-world needs and our story resonates with our markets. What You’ll Do 1. Strategy, Positioning & Messaging • Own the Narrative: Develop and own positioning, messaging, and storytelling for ACTIVENet across market segments (large, mid, and small cities; YMCAs; Parks & Rec departments). • Competitive Intelligence: Lead competitive intelligence efforts, analyzing market trends, competitor moves, and customer insights to inform product roadmap and messaging. • Market Insight: Collaborate with Customer Success and Implementation to gather customer insights, success stories, and proof points that strengthen market credibility. 2. Campaign Design & Execution • Drive Integrated Campaigns: You aren't just supporting campaigns; you are designing them. Develop the strategy and creative direction for multi-channel campaigns (email, webinar, digital, paid) that fuel demand generation and pipeline. • Content Strategy: Translate value propositions into high-impact content assets—from whitepapers and videos to landing pages—that drive engagement. • Go-to-Market (GTM): Develop and execute GTM strategies for new features, releases, and product initiatives, ensuring alignment across Product, Sales, and Marketing. 3. Enablement & Optimization • Sales Enablement: Partner with Sales to create compelling enablement materials—pitch decks, battlecards, one-pagers, demos, and talk tracks—that drive pipeline and close rates. • Performance Analysis: Measure and report on marketing effectiveness. Track key KPIs such as win rates, product adoption, campaign conversion, and message resonance to continuously optimize strategy. What You Bring • Experience: 7+ years in B2B SaaS marketing, with a mix of Product Marketing and Demand Generation/Campaign Strategy experience. • Strategic Ownership: Proven experience owning go-to-market strategies from concept to execution. You are comfortable shifting gears between high-level strategy and tactical execution. • Storytelling: Exceptional communication and copywriting skills; you can translate technical features into compelling customer outcomes. • Commercial Acumen: Deep understanding of B2B buyer journeys and sales processes. You understand how a campaign translates to revenue. • Analytical Mindset: The ability to interpret data and market signals to drive decisions. • Technical Proficiency: Experience with Salesforce and Pardot (Account Engagement) is highly preferred. • Industry Fit: Familiarity with recreation management, community engagement, or membership-based organizations (Parks & Rec, YMCA, etc.) is a plus but not required. Why You’ll Love Working Here • A people-first culture rooted in collaboration, trust, and growth. • A mission-driven company that helps communities thrive. • The opportunity to make a measurable impact on a platform used by thousands of organizations across North America. $120,000 - $125,000 The above represents the expected salary range for this job requisition. Ultimately, in determining your pay, we'll consider your location, experience, and other job-related factors. Benefits: Global Payments offers a comprehensive benefits package to all of our team members, including medical, dental and vision care, EAP programs, paid time off, recognition programs, retirement and investment options, charitable gift matching programs, and worldwide days of service. To learn more, review our Benefits page at: Global Payments Inc. is an equal opportunity employer. Global Payments provides equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex (including pregnancy), national origin, ancestry, age, marital status, sexual orientation, gender identity or expression, disability, veteran status, genetic information or any other basis protected by law. Those applicants requiring reasonable accommodation to the application and/or interview process should notify a representative of the Human Resources Department. This position is eligible to be considered for remote hiring anywhere in the USA. #LI-Remote Apply tot his job