Senior Manager, Customer and Brand Strategic Insights – Driving Business Growth through Data-Driven Decision Making at arenaflex

Introduction to arenaflex At arenaflex, we believe that with the right support, people and businesses can achieve incredible things. As a global and diverse community of colleagues, we are committed to backing our customers, communities, and each other. Our company values and powerful backing promise are at the heart of everything we do, and we strive to provide the world's best customer experience every day. With a strong focus on integrity, inclusivity, and teamwork, we are dedicated to creating a work environment where everyone feels seen, heard, and valued. About Our Marketing Team As marketers at arenaflex, we play a vital role in building authentic relationships with customers who impact life and business around the world. Our team combines creativity and inspired storytelling with powerful data-based marketing and hyper-personalized digital communication to create a genuine human connection that drives business results. With a breadth of different marketing experiences available, you can do virtually anything from connecting small businesses to new customers to uncovering insights that inspire the future of payments. At arenaflex, you can create a dynamic career while doing work that matters for people and businesses everywhere. Job Overview We are seeking a Senior Manager of Customer and Brand Strategic Insights to join our Global Brand Strategy and Insights (GBSI) Measurement Insights team. As a strategic consultant, you will leverage primary and secondary research sources to identify opportunities to deepen loyalty, guide brand strategy, and fuel growth of our Consumer, Global Commercial, and International card and banking Members. This is a unique opportunity to act as a trusted advisor, providing actionable insights that inform business decisions and drive growth. Key Responsibilities Measure customer satisfaction (e.g., NPS, OSAT) in the context of product and brand experiences, linking results to demonstrable business outcomes, and enabling a system to close the customer feedback and retention loop. Expand the enterprise customer knowledge base by complementing proprietary data and insights with reporting of publicly issued, syndicated data. Commission custom research and analyses to inform business opportunities to maximize efficiency and growth among strategic customer and business segments, improve customer experiences, and deepen loyalty. Partner closely with Strategy and Planning partners to deliver powerful customer insights that help inform decision-making and investment strategies. Manage research agency partners and workflow to ensure quality and accuracy, cost efficiency, and timely completion of deliverables. Contribute to a culture of innovation by finding new and better ways of doing things: identifying, creating, and employing innovative research and operational approaches. Qualifications A qualified candidate will have the following skills and experience: A Bachelor's degree plus a minimum of 7 years of experience in consumer insights or market research-related roles. Hands-on experience in quantitative, qualitative, and experimental research methods, with the ability to design and lead execution of the research from the ground up. Understanding of which research techniques and methods will best address business objectives and can articulate rationale and/or "defend" those methods in discussion (quant vs qual, experimental vs forced exposure, segmentation, conjoint, max diff, etc.). Takes a consultative approach with business partners; helping to articulate and prioritize information needs and translating business needs into "researchable" objectives. Strong research report writing, presentation, and "storytelling" skills: able to translate research findings into compelling and actionable recommendations for the business. Agility and judgment to "read the room" and appropriately adapt to situations when articulating insights to an audience; able to think on their feet. Strong skills in software required to analyze data and produce reports (Excel, PowerPoint). Comfortable utilizing and interpreting statistical methods of data analyses (significance testing, cluster/segmentation analysis, regressions/driver modeling, etc.). Models exceptional leadership behaviors: operates with a can-do attitude and is able to easily flex in the face of changing priorities. Preferred Qualifications A mix of research vendor/agency and client-side experience. Marketing or market research-related post-graduate degree. Experience managing customer sentiment measurement programs or large-scale global tracking studies (NPS, OSAT). Experience with data visualization software (Qualtrics, Tableau). Career Growth and Development At arenaflex, we are committed to helping our colleagues grow and develop in their careers. We offer a range of training and development opportunities, including access to our unique learning and development program, arenaflex Marketing U. This program inspires marketers to develop their careers through innovative learning experiences and opportunities that foster collaboration and knowledge sharing across the enterprise. Work Environment and Company Culture At arenaflex, we prioritize our colleagues' holistic well-being, offering a range of benefits and programs that support their physical, financial, and mental health. Our flexible working model, arenaflex Flex, provides greater flexibility to colleagues while ensuring we preserve the important aspects of our unique in-person culture. Depending on role and business needs, colleagues will either work onsite, in a hybrid model (combination of in-office and virtual days), or fully virtually. Compensation and Benefits We offer a competitive salary range of $80,000.00 to $155,000.00 annually, plus bonus and benefits. Our benefits package includes: Competitive base salaries Bonus incentives 6% Company Match on retirement savings plan Free financial coaching and financial well-being support Comprehensive medical, dental, vision, life insurance, and disability benefits Flexible working model with hybrid, onsite, or virtual arrangements depending on role and business need 20 weeks paid parental leave for all parents, regardless of gender, offered for pregnancy, adoption, or surrogacy Free access to global on-site wellness centers staffed with nurses and doctors (depending on location) Free and confidential counseling support through our Healthy Minds program Conclusion If you are a motivated and experienced marketing professional looking to join a dynamic and supportive team, we encourage you to apply for this exciting opportunity. As a Senior Manager of Customer and Brand Strategic Insights at arenaflex, you will have the chance to make a real impact on our business and drive growth through data-driven decision making. Don't miss out on this opportunity to join our team and take your career to the next level. Apply for this job