Senior Manager, Event Marketing

Senior Manager, Event Marketing Department: Marketing Employment Type: Full Time Location: Remote Compensation: $120,000 - $150,000 / year Description Coursedog is hiring a Senior Manager, Event Marketing to own our full in-person events engine—70+ conferences, trade shows, and regional roundtables—plus our annual user conference. This is a player-coach role: you’ll roll up your sleeves to build plans, manage logistics, and execute on site while also managing one direct report (Senior Event Marketing Specialist). You’ll drive strategy and hands-on execution across logistics, brand presence, sales enablement, and post-event follow-through that turns interactions into qualified conversations, opportunities, and pipeline. This role reports to the Senior Vice President of Marketing. This role offers a competitive base salary ranging from $120,000–$135,000, depending on experience. The position includes a 10% performance-based bonus, bringing the total on-target earnings (OTE) to $132,000–$150,000 when goals are met. Ready to own Coursedog’s in-person event strategy? Join us in bringing our brand to life across conferences, trade shows, and our annual user conference—creating experiences that spark conversations, fuel pipeline, and move higher education forward. Responsibilities & Impact • Own the annual event portfolio (70+ industry events): calendar selection, budgeting, contracting, staffing, KPI setting, pre/during/post-event plays, and reporting. • Own the annual user conference: program design, speaker coordination, attendee experience, sponsor/partner components, and measurable outcomes (e.g., CSAT/NPS, product education impact, influenced pipeline). • Run regional roundtables to engage customers and users; coordinate content, invitations, and sales participation to create high-quality meetings. • Deliver a cohesive in-person brand experience across all touchpoints (booth, sessions, meetings, dinners, signage) with consistent messaging and visual standards. • Manage 20’x20’ booth & asset inventory: vendor oversight, shipping, material handling/drayage, storage, maintenance, on-site execution; create SOPs to control cost and risk. • Swag strategy & logistics: negotiate vendors, forecast demand, route shipments to field events and sales, and manage returns/reconciliation. • Sales alignment & pipeline impact: drive ICP-targeted meetings, on-site demos, and rigorous post-event follow-ups in partnership with Sales and RevOps/Marketing Ops. • People leadership: manage one direct report — the Senior Event Marketing Specialist — with clear goals, enablement, and coaching. Skills Knowledge and Expertise • 5–7+ years in B2B event/field marketing for enterprise SaaS, with a track record of turning events into qualified conversations and opportunities. • Proven leadership of high-velocity event calendars (50+ annually) with budget ownership and vendor negotiation. • Deep working knowledge of trade-show logistics: freight, advanced warehouse vs. direct-to-show, material handling/drayage, I&D labor/EACs, and show regulations. • Hands-on with marketing technology (e.g., CRM, lead capture, meeting schedulers, event platforms); bonus: CVENT experience. • Excellent stakeholder management across Sales, CS, Product Marketing, Partners, and Execs; crisp written and verbal communication. • Thrives in a player-coach capacity: comfortable executing details (e.g., shipment tracking, on-site builds, vendor escalations) while setting strategy and leading a teammate. • Ability to travel up to 15% of the time is required. Working at Coursedog Healthcare, Dental & Vision We follow a fixed contribution model to ensure equity and transparency. Each employee receives the same annual dollar amount to allocate toward their medical, dental, and vision coverage. This empowers you to select the plan that best meets your needs — whether it’s a base-level plan or a more comprehensive option. Depending on the selected coverage level, the company covers: • Employee-only coverage: 99% to 55% of monthly premiums • Employee + dependents: 77% to 43% of monthly premiums We proudly partner with Aetna and Guardian, and offer access to best-in-class wellness perks including: • Spring Health (mental health support) • XP Health (vision benefits) • Carrot Fertility (family planning) • One Medical (primary care) We also support pre-tax savings through Health Savings Accounts (HSA) and Flexible Spending Accounts (FSA). Retirement Planning To support long-term financial health, we offer a 401(k) plan from day one of employment. Beginning January 1, 2026, we’ll provide a 4% employer match on your annual salary (subject to federal limits) for employees contributing to a tax-advantaged retirement account. Paid Time Off We trust our employees to manage their time responsibly. That’s why we offer an unlimited Paid Time Off policy — because flexibility and balance are critical for sustained excellence and personal well-being. Remote-First Since Inception We were built for distributed work. Our culture emphasizes flexibility over rigidity, outcomes over hours, and transparency over gatekeeping. We are committed to being a remote-first organization indefinitely, empowering you to work where and how you thrive best. Equity As a valued contributor to our collective success, you’ll participate in the upside. All employees are granted equity in the company, with vesting aligned to your role and tenure. Equity grants are reviewed and adjusted with promotions to reflect your evolving impact. Paid Parental Leave We proudly support working parents with industry-leading benefits. • Primary caregivers are eligible for 12 weeks of paid leave • Secondary caregivers receive 6 weeks of paid leave This time is fully paid and available to all eligible employees regardless of gender or family structure. Apply tot his job