Senior Manager, Paid Search

Connecting humankind to its best healthlife is not just our mission at Spectrum; it’s what drives us to “Be Thinkful.” A term we use to encourage innovation, spark creative solutions to our client’s greatest challenges and your invitation to passionately share your unique perspective and ideas. As the only full-service, fully-integrated, science-focused firm that unites global marketing, communications, and media under a single P&L, we specialize in going beyond the science quo to deliver best-in-class work for our clients. The Senior Manager, Paid Search is responsible for leading paid search, demand generation, and YouTube campaigns within the healthcare and pharmaceutical marketing space. The ideal candidate is both data-driven and client-focused, with the ability to transform complex performance data into compelling insights that drive measurable business results. This role combines SEM expertise with campaign innovation, budget management, and client leadership. As a member of the Paid Search team, the Paid Search Manager will ensure campaign excellence across multiple accounts, collaborating with cross-functional teams to deliver integrated media solutions that align with brand objectives and regulatory requirements. Key Responsibilities • Lead the design, launch, and optimization of paid search campaigns across Google Ads, Microsoft Ads, YouTube, and Demand Gen • Manage pacing, bids, budgets, and audience targeting to exceed KPIs such as revenue, ROAS, and efficiency goals • Translate brand objectives and complex subject matter into effective, measurable paid search strategies • Analyze performance using platforms such as Google Analytics, Looker, and Domo to uncover trends and deliver actionable insights • Present campaign performance, insights, and strategic recommendations to clients and internal stakeholders • Partner with third-party vendors to ensure seamless execution and integration • Develop structured testing agendas including bidding strategies, ad copy, landing pages, and audience segmentation • Collaborate with Paid Social, Media Strategy, and Analytics teams to deliver cross-channel consistency • Stay ahead of SEM industry trends, automation tools, and platform updates to drive campaign innovation • Provide guidance and mentorship to junior team members as needed Qualifications • Bachelor’s degree required • 3–5+ years of SEM experience managing large-scale paid search campaigns, ideally in healthcare/pharma • Proven success driving measurable business outcomes through paid search • Deep knowledge of Google Ads, Microsoft Ads, smart bidding strategies, and attribution models • Advanced Excel/Sheets skills with strong analytical capabilities for forecasting, reporting, and optimization • Proficiency with analytics and BI tools such as Google Analytics, Looker, Domo, or similar • Experience with presenting search strategies and campaign build outs to clients • Strong client-facing communication and presentation skills, with ability to translate data into clear, persuasive narratives • Demonstrated project management experience delivering work on time, on budget, and at high quality • Experience collaborating with cross-functional marketing teams to deliver integrated campaigns The anticipated salary range for this position will be $85K-$105K. Salary is based on job-related factors such as: years of relevant experience, qualifications and/or certifications. Spectrum reserves the right to modify this pay range at any given time. We want to ensure our employees are living their best (health and professional) life and offer a variety of benefits and perks which support our flexible work environment. • All positions are remote friendly. At Spectrum, you choose where you work. We are a hybrid work environment with options to work in one of our three offices (D.C., New York, and Chicago), remotely from anywhere in the United States, or a combination. • No matter where you work, you’ll benefit from the monthly cell phone reimbursement. • Flexible time off. Take the time you need in addition to company holidays, voting time, jury duty and bereavement. We also offer a Sabbatical Program after 7 years of service. • 13 weeks paid Parental Leave, inclusive of adoption and foster care placement. • Continuous learning and development through Greatest Potential Self (proprietary talent program), tuition reimbursement programs, and in-house 1:1 coaching with access to talent and productivity-based assessments. • Bring your friends to work at Spectrum and earn a generous referral bonus. • Medical concierge service to assist with scheduling appointments, finding care, estimating and resolving claim issues, etc. • Thorough onboarding including accessible conversations with leadership. • 401k with company match and 1:1 Financial Coaching and Education. • Wellness benefits including medical, dental, vision, as well as science-backed meditation and mindfulness tools through Headspace. Spectrum is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law. Spectrum is committed to providing access, equal opportunity, and reasonable accommodations for individuals with disabilities in employment, its services, programs, and activities. To request a reasonable accommodation to participate in the job application or interview process, contact [email protected] Apply tot his job